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LTA IN-HOUSE CAMPAIGNS

Louisiana Attractions Program

The Louisiana Attractions Program highlights Louisiana’s top experiences—including
attractions, restaurants, fairs, festivals, and local food. The brochure is printed and
distributed statewide, with placements in
welcome centers, visitor hubs, and other * ISSUE
high-traffic areas, plus additional exposure Summer 2026 & 2027
through a digital marketing campaign. MARKET/CIRCULATION
This ensures your business connects with • 65,000 copies printed
travelers both on the road and online. o Half distributed to Louisiana

Welcome Centers
o Half distributed through Certified
Folder Display
• Digital flipbook with clickable links
to your attraction and destination
webpages.
• Backed by a digital campaign
promoting the Attractions Directory,

ADDED VALUE driving traffic back to the flipbook.
• Full-page advertisers receive two coupons; half-page advertisers receive one coupon.
• Digital brochure available for download at ExploreLouisiana.com. LTA MEMBER RATE
• Brochure link also featured on Group Tour websites (SYTA, ABA, Group Travel ADVERTISING
Con, GOF). Full page $1,895
• Downloadable brochure promoted through LTA Group & AAA newsletters. 1/2 page $1,195

AD SPECS 1/4 page $675
Full page ad Non-Bleed ad - 3.5”w x 8.5”h LISTINGS
Bleed ad - 4.25”w x 9.25”h Photo Listing $450
Trim 4”w x 9”h (keep live matter .25” from trim) Basic Listing $275
1/2 page ad 3.5”w x 4.125”h Coupons $400
1/4 page ad 3.5”w x 2.125”h *Special Photo Listing Rate $395
• CMYK ad saved as a press quality PDF or PDF/X-1a *Breweries, Distilleries, Wineries, Bed and
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted Breakfasts, and Restaurants
*Members of Louisiana Craft Breweries
LISTING SPECS and Members of Distillery Guild
Photo listing - 35 words of copy & contact info • Members of LBBA
2”w x 2”h 300 dpi color photo saved as a .JPG or .TIF
Basic listing - 35 words of copy & contact info SPACE & MATERIALS DEADLINES
Coupon - Logo, offer, disclaimer on back side for blackout dates or special events.
2026 - April 17, 2026

MEDIA/DELIVERY 2027 - April 16, 2027
Email ad materials to charlie@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representatives
Laine Garner • laine@louisianatravelassociation.org
Charlie Waltman • charlie@louisianatravelassociation.org
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