Page 24 - NEWLTAmarketingplan2026_2027flipbook

Louisiana Christmas Campaign

The Louisiana Christmas Campaign showcases the state’s most festive holiday experiences — from
parades and festivals to fireworks, shopping, bonfires, and dazzling light displays. Scheduled for

release in October 2026 and 2027, this brochure puts your destination in front of holiday travelers
eager to experience the magic of Louisiana.

Secure a listing for as little as $150 and highlight your events, attractions, or seasonal offerings. With

15,000 brochures printed and distributed statewide, plus digital exposure, this campaign ensures your
25,000 copies printed and distributed
holiday spirit reaches thousands of visitors. • ISSUE
statewide. • 25,000 copies printed and
October 2026 & 2027
distributed statewide.
MARKET/CIRCULATION
• 15,000 copies printed and
distributed statewide.
• Available at Welcome Centers across
Louisiana and through Certified
Folder Display.
• Promoted through LTA digital ad

campaigns.
ADDED VALUE • Digital flipbook version of the
• Full-page advertisers receive 4 event listings. brochure with live links to each
• Full-page ads include a regional social media post. participant’s website.
• Half-page advertisers receive 2 event listings.
• Quarter-page advertisers receive 1 event listing. LTA MEMBER RATE
• Digital brochure also available for download at ExploreLouisiana.com. ADVERTISING

Full page $1,525
AD SPECS 1/2 page $995
Full page ad 3.5”w x 8.5”h 1/4 page $575
LISTINGS
1/2 page ad 3.5”w x 4.125”h Photo Listing $425
1/4 page ad 3.5”w x 2.125”h
• CMYK ad saved as a press quality PDF or PDF/X-1a Basic Listing $250
• Fonts embedded or converted to outlines Calendar Event Listing $150
• eps, jpeg or tif files are accepted
SPACE & MATERIALS DEADLINES

LISTING SPECS 2026 - July 31, 2026
Photo Listing: 25 words of copy and high resolution color photo. 2027 -July 30, 2027
This includes a listing on the calendar of events Ad Representatives
Basic Listing: 25 words of copy Laine Garner • laine@louisianatravelassociation.org
Charlie Waltman • charlie@louisianatravelassociation.org
Calendar of Event Listing: Event Name, Website and Number

Media/Delivery
Email ad materials to charlie@louisianatravelassociation.org, emails must
specify program and company name in the subject line. 24