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Compass Media’s YouTube, Facebook, &


       Instagram Video Campaign                                                                       Individual Buy






                                          Video is one of the most versatile, entertaining, and engaging digital content formats
                                          around. Not only does it provide a real-life picture of what is going on, it’s also easy to

                                          share across multiple platforms and search engines love it!


                                          Compass Media will offer LTA Partners access to a custom, comprehensive video advertising
                                          foundation via YouTube, Facebook & Instagram Video Ads with guaranteed View Levels.


                                          Each Video Campaign can be targeted by:
                                          • Geography

                                          • Interests
                                          • Context
                                          • Gender, Age, Household Income and more!





                                                                               CAMPAIGN
                                                                               The client can determine the campaign
       AD SPECS
       YouTube                                                                 start date. Compass will work with you
       • URL of YouTube Video (must be public on youtube)                      to select the appropriate campaign
       • Click-through URL                                                     length.


       Facebook/Instagram Video Ad                                             LTA MEMBER RATE
       • Click-through URL                                                     Program 1 - 5,900+ Video Views
       • Video Ratios: 9:16 to 16:9                                               $2,350
       • Max File Size: 4GB Max                                                Program 2 - 15,400+ Video Views
                                                                                  $5,750
                                                                               Program 3 - 33,000+ Video Views
       MEDIA/DELIVERY
       Email ad materials to marketing@louisianatravelassociation.org,            $11,400
       emails must specify program and company name in the subject line.
                                                                               SPACE & MATERIAL DEADLINES

                                                                               Ad materials are due 15 days prior to
                                                                               deployment of the campaign.









                                                                             Ad Representative
                                                         Elise Ankerson • eankerson@compassmedia.com


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