Page 25 - NEWLTAmarketingplan2026_2027flipbook

Louisiana Outdoor Adventures Program + E-Newsletter

The Louisiana Outdoor Adventures Program highlights Louisiana’s Sportsman’s Paradise — from birding and
golf to hiking, cycling, fishing, hunting, water sports, and nature-based attractions like parks, gardens, and scenic
byways. With 35,000 brochures printed and distributed statewide, plus a targeted e-newsletter campaign, this
program gives your destination or business high-impact exposure to travelers and outdoor enthusiasts.

SPONSORSHIPS LEVELS SILVER - $1,950
PLATINUM - $5,950 • LTA representation at shows
• LTA representation at shows • 3 photo listings in guide
• 10 photo listings in guide • Quarter-page ad in guide
• Full-page ad in guide • 2 digital stories for outdoor writers (OWAA)
• 5 digital stories for outdoor writers (OWAA) • Opportunity to provide door prize for OWAA writers
• Opportunity to share promotional video at show
• Opportunity to provide door prize for OWAA writers

GOLD - $3,450
• LTA representation at shows PRINTED
• 6 photo listings in guide
• Half-page ad in guide Spring of 2026 & 2027
• 4 digital stories for outdoor writers (OWAA)
• Opportunity to provide door prize for OWAA writers MARKET/CIRCULATION
• Distributed through Louisiana Welcome
ADDED VALUE Centers, Outdoor Shows, Certified
• 35,000 copies printed and distributed statewide Folder Display, OWAA, and
• Downloadable digital brochure on ExploreLouisiana.com
• Leads generated from LTA representation at shows Golf Shows (TBD)
AD SPECS • 35,000 printed copies
Full page ad Non-Bleed ad - 3.5”w x 8.5”h • Digital flipbook with live links and
Bleed ad - 4.25”w x 9.25”h targeted campaign
Trim 4”w x 9”h (keep live matter .25” from trim)
1/2 page ad 3.5”w x 4.125”h LTA MEMBER RATE
1/4 page ad 3.5”w x 2.125”h Full page $1,795
• CMYK ad saved as a press quality PDF or PDF/X-1a 1/2 page $1,095
• Fonts embedded or converted to outlines 1/4 page $695
• eps, jpeg or tif files are accepted Photo Listing $450
LISTING SPECS Basic Listing $295
Photo listing - 35 words of copy & contact info *Charter Fisherman & Outfitters Rate
2”w x 2”h 300 dpi color photo saved as a .JPG or .TIF *Photo Listing *$350
Basic listing - 35 words of copy & contact info
Coupon - Logo, offer, disclaimer on back side for blackout dates or special events. SPACE & MATERIALS DEADLINES
2026 - January30, 2026
LOUISIANA OUTDOOR ADVENTURES E-NEWSLETTER
Target: Outdoor writers/media, influencers, bloggers, editors, broadcasters, 2027 - February 19, 2027
filmmakers, photographers, educators (U.S. & Canada)
Content: DMOs, outfitters, hoteliers, attractions, outdoor experiences,
restaurants, culinary
Issue Dates RATES
• Mar 2026 - due Feb 2, 2026 • Side Banner - $400 (75 words + link) Ad Representatives
Laine Garner • laine@louisianatravelassociation.org
• Sep 2026 - due Aug 3, 2026 • Advertorial - $575 (photo + link) Charlie Waltman • charlie@louisianatravelassociation.org
• Mar 2027 - due Feb 1, 2027
• Sep 2027 - due Aug 2, 2027

Added Value: Social media promotion + follow-up piece for outdoor trade shows
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