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AJR Media’s TourLouisiana.com

Audience Targeting Campaign

WEB + SOCIAL ADS Individual Buy

Reach Louisiana-bound travelers through high-intent digital targeting
on web and social platforms—powered by exclusive first-party data
from TourLouisiana.com. This audience is not available through any

other vendor or public ad exchange.
WHY IT WORKS
• Exclusive Access - TourLouisiana.com’s audience is proprietary
and unmatched
• Traveler Relevance - Target users actively researching Louisiana trips
• Efficient Spend - Ads are served only to those most likely to convert
• Transparent Results - You’ll receive a detailed post-campaign
performance report

TIMEFRAME

Can start anytime
WHAT’S INCLUDED
Display Ads
• Ads served to users who’ve recently visited TourLouisiana.com and shown LTA MEMBER RATE
interest in Louisiana travel Display + Social Ads $6,000
• Retarget users as they continue browsing across the web (Full Bundle)
Social Media Ads (Facebook & Instagram)
• Targeted ads using TourLouisiana’s exclusive data Display Ads Only $3,500
• Includes lookalike audiences to expand reach
• Options for single image or video creatives Facebook/Instagram $2,500
Performance Reporting Ads Only
• Final campaign report includes impressions, clicks, and engagement metrics
SPACE & MATERIAL DEADLINES
DELIVERABLES One month before campaign start
Display Ads - 430,000 impressions, static or animated banners
Social Ads - 8,500 clicks, single image or video
Reporting - final performance report

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify
program and company name in the subject line.

Ad Representative
Nicole Juel Sánchez
nicole@ajrmediagroup.com
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