Page 3 - NEWLTAmarketingplan2026_2027flipbook
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Table of Contents         *Also Note: Many of the Magazines, Newspapers, Directories & Guides and Trade Advertising programs have an added value digital component

       HIGHLIGHTED SPONSORS                                        Outdoor & Travel
       AJR Media Group                                                American Road Magazine...55
          AAA Explorer eNewsletter...4                                ROVA – The Magazine for Epic Road Trips...56
          AAA Explorer Southern Magazine...5                        Newspaper
          AAA Explorer Texas Magazine...6                             Louisiana Newspaper Program...57
          AJR Media’s Festival & Event Amplifier...7               Directories & Guides
          AJR Media’s TourLouisiana.com Audience Targeting Campaign...8     Good Sam RV Travel Guide Series...58
          AJR Media’s TourLouisiana.com Sponsored Content Bundle...9  DIGITAL CAMPAIGNS
          All-in-One Visitor Insight Dashboard & Advertising Bundles by AJR Media Group & Datafy...10  Display & Awareness Campaigns
       Compass Media                                                  AARP Digital Campaign...59
          Compass Media’s Destination Storytelling & Targeted Display Campaign...11     American Road Magazine Digital Packages...60
          Compass Media’s Digital Display Campaign...12               Atlanta Magazine Digital Packages...61
          Compass Media’s Digital Outdoor Travel Campaign...13        Garden & Gun Digital Campaign...62
          Compass Media’s Display & Social Media Remarketing Campaign...14     GDM360 by Gray Media...63
          Compass Media’s Fall Travel Co-Op Email & Digital Display Program...15     Houstonia Magazine’s Digital Campaign...64
          Compass Media’s Festival & Events Promotion...16            NOLA.com Digital Campaign...65
          Compass Media’s Foodie-Focused Digital Campaign...17        Oxford American Digital Campaign...66
          Compass Media’s Spring Travel Planner...18                  Sojern Match Back Digital Campaign...67
          Compass Media’s Staycation/Weekend Getaway Campaign...19     Texas Monthly Digital Campaign...68
          Compass Media’s Targeted Email Solutions...20               USA Today Digital Campaigns by LocaliQ...69
          Compass Media’s YouTube, Facebook, & Instagram Video Campaign...21  Email Marketing
                                                                      Advance Travel & Tourism’s Targeted Email Campaign...70
       LTA IN-HOUSE PROGRAMS                                          Country Roads Dedicated eNewsletter...71
          Louisiana Attractions Program...22                          Hoffman Media’s Food Email Campaign...72
          Louisiana Bed & Breakfast Digital Program...23              ROVA – The Magazine for Epic Road Trips eNewsletter Program...73
          Louisiana Christmas Campaign...24                           The Local Palate eNewsletter Campaign...74
          Louisiana Outdoor Adventures Program + eNewsletter...25  Sponsored & Branded Content
          Louisiana Golf Program...26                                 Advance Travel & Tourism’s Sponsored Content (It’s a Southern Thing)...75
          Taste Louisiana...27                                        Hoffman Media’s StoryMaker Campaign...76
       Trade and Travel Shows                                         NOLA.com Content Campaign...77
          American Bus Association Marketplace...28                   StyleBlueprint’s Targeted Social Media Campaign...78
          Going on Faith...29                                         The Local Palate Digital & Social Campaign...79
          Group Travel Con...30                                    Themed & Seasonal Campaigns
          NTA 2026...31                                               Madden Media’s A 2nd Date with LA Campaign...80
          Small Market Meetings Conference...32                       NOLA.com Mardi Gras for All Y’all Campaign...81
          SYTA...33
       Design & Distribution                                       LEAD GENERATION
          Brochure Design & Print...34                                The Travel Guide Group ‘Louisiana Virtual Travel Show’ | Economic Development...82
          Visitor Center Distribution Program...35-36
                                                                   CONTENT PRODUCTION
       BROADCAST MEDIA                                                Advance Originals | Long Form Video Production by Advance Travel & Tourism...83
       Radio                                                          Short Form Content Production by Odyssey Studios and Miles Partnership...84
          Advance Travel & Tourism’s Spotify Campaign...37         SPORTS MARKETING
          American Road Magazine’s Trip Talk Radio Show...38          Sports Travel Digital Campaign...85
       TV & Streaming                                                 SportsEvents Magazine...86
          Gray Media’s OTT Streaming Video Targeting...39             SportsEvents Digital Campaign...87
          Gray Media’s Gulf Coast Sports Network...40
                                                                   MEETING & CONVENTION MARKETING
       MEDIA BUNDLES                                                  ConventionSouth...88
          225 Magazine’s Multi-Media Bundle...41                      ConventionSouth Digital Campaign...89
          Advanced Advertising Solutions by Perion...42               Meetings Today Digital Campaign...90
          Atlanta Magazine’s Quarterly Travel Bundle...43             Small Market Meetings Digital Campaign...91
          Country Roads Multi-Platform Content Package...44           Small Market Meetings Magazine...92
          Hoffman Media’s Southern Bundle...45                        Southeast Meetings + Events...93
          Houston Chronicle’s Multi-Media Bundle...46
                                                                      Texas Meetings + Events...94
       PRINT PUBLICATIONS
       Culinary & Culture                                          GROUP TRAVEL MARKETING
          The Local Palate...47                                       LTA AAA eNewsletter...95
          64 Parishes...48                                            LTA Group Travel eNewsletter...96
          Country Roads Magazine...49                                 Destinations Magazine...97
          Oxford American...50                                        Destination Reunions...98
       Lifestyle                                                      Group Travel Leader Magazine...99
          AARP, The Magazine...51                                     Group Travel Leader Digital Campaign...100
          Houstonia Magazine...52                                     Leisure Group Travel...101
          okra. Magazine...53                                      CONTRACT & RESERVATION FORMS...103-110
          Texas Monthly...54
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