Page 6 - NEWLTAmarketingplan2026_2027flipbook

AAA Explorer Texas Magazine

Individual Ad TRAVEL

Reach Louisiana’s top drive market through one of the most widely
read travel publications in Texas. AAA members are affluent, loyal,
and eager to explore.

WHY IT WORKS:
• Massive Reach: Delivered to 1.25 million AAA Texas households
(with over 2.5 million readers)
• Trusted Brand Power: AAA is one of the most recognized and respected
names in travel
• Proven Travel Influence: 76% of readers take action after seeing an ad
in AAA Explorer Texas

2026 - 2027 QUARTERLY ISSUES
Winter 2026 - January - March

Spring 2026 - April - June
Summer 2026 - July - September
Fall 2026 - October- December
Winter 2027 - January - March
AD SPECS Spring 2027 - April - June
Full page 7.75”w x 10.5”h
2/3 page vertical 4.5”w x 9.5” h
1/2 page horizontal 6.875”w x 4.625”h LTA MEMBER RATE
1/3 page vertical 2.125”w x 9.5”h Full page $17,602
1/3 page horizontal 4.5”w × 4.625”h 2/3 page $13,205
1/6 page vertical 2.125”w x 4.625”h 1/2 page $11,019
• Ads must be submitted as a PDF/X1a 1/3 page $6,596
• File must be flattened prior to saving as a PDF/X1a 1/6 page $3,890
• File must be high resolution (300 dpi)
• CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) SPACE & MATERIALS DEADLINES
with a maximum density of 300
• Fonts should be imbedded Winter 2026 - October 17, 2025
• All marks including trim, bleed, center and color bars should be included Spring 2026 - January 19, 2026
in all colors and outside of the bleed area with offset at .1667 inch Summer 2026 - April 17, 2026
Fall 2026 - July 18, 2026
MEDIA/DELIVERY Winter 2027 - October 17, 2026
Email ad materials to marketing@louisianatravelassociation.org, Spring 2027 - January 19, 2027
emails must specify program and company name in the subject line.

Ad Representative
Nicole Juel Sánchez
nicole@ajrmediagroup.com
6