Page 24 - LTAmarketingplan20222023flipbook

Louisiana Attractions Program

Louisiana Travel Association is producing a brochure that highlights Louisiana’s Attractions.
Robust digital marketing that will circulate the publication online!

*
ISSUE
June/July 2022 & 2023

MARKET/CIRCULATION
• Welcome Centers throughout LA
and Certified Folder Display
• A Digital Flipbook that includes live
links to your attraction and
destination webpages AND a Digital
Campaign to promote the Attractions
Directory that links back to the
ADDED VALUE Digital Flipbook
• Each advertiser that purchases a full page will receive TWO coupons, and any
half page advertiser will receive ONE coupon. LTA MEMBER RATE
• Brochure available for download on LouisianaTravel.com Advertising
• Brochure link from LouisianaTravel.com also available on Group Tour pieces Full page $1,650
(SYTA, ABA, Select Traveler and STS Domestic Showcase). 1/2 page $935

• Digital Brochure added to Louisiana (LTA) Digital Visitor Center. 1/4 page $525
• LTA markets the Louisiana Attractions digital program and will provide reporting. Listings

AD SPECS Photo Listing $385
Full page ad - trim 4”w x 9”h *$350
non bleed ad - 3.5”w x 8.5”h *Breweries, Distilleries, Wineries, Members
keep live matter .25” from trim of Louisiana Craft Breweries and Members
bleed 4.25”w x 9.25”h of Distillery Guild Rate
1/2 page ad - 3.5”w x 4.125”h Basic Listing $225
1/4 page ad - 3.5”w x 2.125”h Coupons $400
• CMYK ad saved as a press quality PDF or PDF/X-1a
• Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES
• eps, jpeg or tif files are accepted
LISTING SPECS May 20, 2022
Photo listing - 35 words of copy & contact info 1.75”w x 1.85”h 300 dpi color May 19, 2023
photo saved as an .EPS, .JPG or .TIF
Basic listing - 35 words of copy & contact info Ad Representatives

Coupon - Logo, offer, disclaimer on back side for blackout dates or Lainer Garner • laine@louisianatravelassociation.org
Charlie Waltman • charlie@louisianatravelassociation.org
special events.

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Contract or Insertion Order and Ad Materials are sent directly to LTA
24