Page 21 - LTAmarketingplan20222023flipbook

Girlfriend Getaways-Co-Op

Multi Magazine Insert Co-op Ad and Individual Digital Campaign LIFESTYLE

Take advantage of Compass Media’s Girlfriend Getaways Campaign - a dynamic, integrated
marketing campaign that puts your advertising investment to work by reaching potential
women looking to travel next spring through print and digital platforms.

The campaign includes our beautifully designed Girlfriend Getaways insert that appears in
the spring issues of some of the most popular women’s magazines in the country, boasting a
combined circulation of 190,700. To extend your reach even further, this campaign includes
a fully customizable Connected TV to promote your destination!

It would cost three times more to place these ad buys individually, but with Compass
Media’s Girlfriend Getaway Campaign, you can advertise on these highly targeted platforms
for a fraction of the cost.

Shape Eating Well
Median HHI: $100,095 Median HHI: $68,692
Median age: 44 Median Age: 52
68% Ages 25-54 49% Ages 25-54

ISSUE
ADDED VALUE April 2022 & 2023
Each advertiser will receive a custom Connected TV campaign.
• Connected TV: Any type TV screen that can stream digital video, whether MARKET/CIRCULATION
through a built-in Smart TV platform, dedicated streaming device, or
game console. PRINT DISTRIBUTION
Core States - AL, TN, TX, & LA
• Custom targeting allows you to reach specific audiences through targeting 190,700 - (572,000 estimated readership)
specific demographics, locations, genres, dayparting history, and more.
2022 LTA MEMBER RATE
• Connected TV ads boost a 90%+ video completion rate (:15 or :30 1/2 page $9,600
-seconds max). There is no skipping available. 1/4 page $4,800
1/8 page $2,400
GUARANTEED VIEWS
1/2 page: 50,000
1/4 page: 25,000 2023 LTA MEMBER RATE
1/8 page: 12,500 1/2 page $10,900
1/4 page $5,450
AD SPECS 1/8 page $2,725
1/2 page 6.75”w X 4”h
1/4 page 3.25”w X 4”h SPACE & MATERIAL DEADLINES
1/8 page 3.25”w X 2”h April 2022 & 2023 -
CMYK ad saved as a press quality PDF or PDF/X-1a
November 1, 2021 & 2022

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representative
Elise Ankerson • eankerson@compassmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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