Page 25 - LTAmarketingplan20222023flipbook

Christmas In Louisiana Campaign

Louisiana Travel Association will produce a Christmas in Louisiana Brochure that will
be available in September/October of 2022. Participants will be able to purchase a

listing for as little as $150.

ISSUE
September/October 2022

MARKET/CIRCULATION
• Welcome Centers throughout
Louisiana and Certified Folder
• LTA will market the brochure in

a digital ad campaign.
• Digital flipbook of brochure
with live links to each
ADDED VALUE participants’ sites
• Full page advertisers receive 4 event listings.
• Half page advertisers receive 2 event listings.
• Quarter page advertisers receive 1 event listing. LTA MEMBER RATE
• Brochure available for download on LouisianaTravel.com Advertising
• LTA markets the Christmas in Louisiana digital campaign and will provide reporting. Full page $1,350
1/2 page $825
AD SPECS
Full page ad - trim 4”w x 9”h 1/4 page $495
live area - 3.5”w x 8.5”h Listings
keep live matter .25” from trim Photo Listing $350
bleed 4.25”w x 9.25”h Basic Listing $200
1/2 page ad - 3.5” w x 4.125” h Calendar Event Listing $150
1/4 page ad - 3.5” w x 2.125” h
• CMYK ad saved as a press quality PDF or PDF/X-1a
• Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES
• eps, jpeg or tif files are accepted August 14, 2022

LISTING SPECS
Photo Listing: 25 words of copy and high resolution color photo.
Ad Representatives
This includes a listing on the calendar of events Lainer Garner • laine@louisianatravelassociation.org
Basic Listing: 25 words of copy Charlie Waltman • charlie@louisianatravelassociation.org
Calendar of Event Listing: Event Name, Website and Number

Media/Delivery
Email ad materials to marketing@louisianatravelassociation.org, emails must
specify program and company name in the subject line.

Contract or Insertion Order and Ad Materials are sent directly to LTA
25