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Family Travel Planner

Multi Magazine Insert Co-op Ad and Individual Digital Campaign LIFESTYLE/WOMEN

Compass Media’s Family Travel Planner is a beautifully designed insert that appears in the February
issues of some of the most widely read women’s magazines in the country. These publications together
offer a combined circulation of 718,000 of YOUR TARGET AUDIENCE MEMBERS in just one issue.
It would cost 3x more to place one ad in all of these magazines individually, but with Compass’s
Family Travel Planner Custom Integrated Marketing Program, you have the ability to advertise in
some of the most desirable channels in the country for a fraction of the cost.

Parents Martha Stewart Living
Median HHI: $66,179 Median HHI: $78,011
Median age: 38 Median Age: 53
77% Ages 25-54 46% Ages 25-54
76% Kids in the home 36% Kids in the home

Better Homes and Gardens Woman’s Day
Median HHI: $67,489 Median HHI: $60,000+
Median age: 51.8 Median Age: 58.4
48% Ages 25-54 40% Ages 25-54
38% Kids in the home 30% Kids in the home

ISSUE

ADDED VALUE February 2022 & 2023
• Each advertiser will receive a custom digital display campaign on the Google
Display Network OR a Facebook Link ad campaign. Each digital ad campaign will MARKET/CIRCULATION
target travel intenders within the preferred geo-targeted markets for that advertiser. Core States - AL, GA, MS, LA, TN,
Guaranteed clicks vary depending on print ad size.
FL, & TX

• Reader service leads every other week for 90 days following the program. 718,000 - (3.2 million estimated readership)

AD SPECS 2022 LTA MEMBER RATE
1/2 page 6.375”w X 4”h 1/2 page $26,000
1/4 page 3.125”w X 4”h 1/4 page $13,000
1/8 page 3.125”w X 2”h
CMYK ad saved as a press quality PDF or PDF/X-1a 1/8 page $6,500

2023 LTA MEMBER RATE
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, 1/2 page $27,125
emails must specify program and company name in the subject line. 1/4 page $13,560
1/8 page $6,780

SPACE & MATERIAL DEADLINES
February 2022 - September 15, 2021
February 2023 - September 17, 2022
Ad Representative
Elise Ankerson • eankerson@compassmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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