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Premier Travel Media Digital Packages

Individual Buy

Drive more awareness, engagement and direct leads from niche market travel
buyers with digitalmarketing from Premier Travel Media.

Digital marketing packages include professional content creation and mar-
keting by professional travel journalists and SEO experts, digital display
advertising in our market-specific newsletters and websites, plus, social
media posts to drive engagement with your brand from your desired channel.

Step 1) Choose your market – choose from Leisure Groups, Sports Events, Family Reunions, Student, or Film Producers

Step 2) Choose your exposure level – Dominant, Competitive or Presence
Step 3) We activate a customized plan for you based on your market choice, content history and goals!

CAMPAIGN
CAMPAIGNS Starts any time
Dominant
• Digital Focus Guide –longform cornerstone content marketing piece on the market website of
your choice. This Digital Focus Guide is your hub that drives SEO and social traffic. LTA MEMBER RATE
• Supporting Content – Two additional focused content pieces on the SAME market website Dominant $10,000
distributed out over the course of your campaign.
• Destination Video – A market-specific 60: second promotional video placed on your Competitive $6,700
cornerstone and supporting content, and on our newsletter and social media channels. Presence $3,500
• Zoom Interview – 1-1 interview with one of your tourism officials about the state of travel in your
destination, featured across our web, email and social channels. SPACE & MATERIALS DEADLINES
• 9 Months of Newsletter Banner coverage – can be all in one market or split into two or
three markets. Two months before campaign
Estimated Annual Results:
• Search Impressions (Google Bing, etc): 60,000-95,000 REPORTING: Quarterly
• Platform Impressions (pageviews, banner impressions, etc): 30,000- 40,000 AD SPECS: Contact
• Engagement (clicks, leads, etc): 400-800 marketing@louisianatravelassociation.org

Competitive
• Digital Focus Guide –longform cornerstone content marketing piece on the market website of your choice. This Digital Focus Guide is your hub that drives
SEO and social traffic.
• Supporting Content – Two additional focused content pieces on the SAME market website distributed out over the course of your campaign.
• Destination Video – A market-specific 60: second promotional video placed on your cornerstone and supporting content, and on our newsletter and
social media channels.
Estimated Annual Results:
• Search Impressions (Google Bing, etc): 40,000-65,000
• Platform Impressions (pageviews, banner impressions, etc): 3,000-6,000
• Engagement (clicks, leads, etc): 200-300

Presence
• Supporting Content Marketing – Two content pieces (Site InSpection and Sample Itinerary) on the SAME market website dristributed out over the course
of your campaign.
• 3 Months of Newsletter Banner coverage Ad Representative
Estimated annual Results (based on LeisureGroupTravel.com): Cheryl Rash • cheryl@ptmgroups.com
• Search Impressions (Google Bing, etc): 10,000-25,000
• Platform Impressions (pageviews, banner impressions, etc): 8,000- 10,000
• Engagement (clicks, leads, etc): 50-100

Contract or Insertion Order and Ad Materials are sent directly to LTA
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