Page 82 - LTAmarketingplan20222023flipbook

TikTok Targeted Ads by

Advance Travel & Tourism

Individual Buy

Reach potential travelers on the newest social media platform. Over 100m active users in the
U.S. Advertising on TikTok gives you the ability to reach prospective travelers with short-form
engaging video ads.

CAMPAIGN
HOW IT WORKS Starts at any time: 1, 2, or 3 month
Target vacationers with paid video on one of the hottest social media platforms, campaigns
TikTok. Target based on age, interests, and geography. Must be vertical video :05s -
:15s, and using a strong Call to Action. LTA MEMBER RATE
One Month Campaigns:
TARGETING 200,000 impressions $1,900
Participant will determine 300,000 impressions $2,900

REPORTING Two Month Campaigns:
Advance will be in consistent contact with you with regarding campaign performance. 200,000 impressions $1,900
There will be reporting throughout the flight as well as a wrap up report with insights 400,000 impressions $3,900
and optimizations. Key metrics to watch are market growth, session duration, goal
completions, video completion quartiles, clicks, impressions. 600,000 impressions $5,800

Three Month Campaigns:
SPECS
Contact marketing@louisianatravelassociation.org 300,000 impressions $2,900
600,000 impressions $5,800
MEDIA/DELIVERY 900,000 impressions $8,700
Email ad materials to marketing@louisianatravelassociation.org, emails must specify
program and company name in the subject line. SPACE & MATERIALS DEADLINES
One month before start date

Ad Representative
Adrienne Gates • agates@al.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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