Page 77 - LTAmarketingplan20222023flipbook

Madden’s Remarketing Display Campaign Madden’s Video Remarketing Campaign

Individual Buy

Video inspires action.

YouTube has quickly become the second most-used search engine in the world and we
recommend that your partners invest a higher percentage of their budget in video as
part of their search strategy. According to the YouTube team, running three-to six-sec-
ond bumper ads had 107% higher ad recall and 134% higher purchase intent than the
longer, 30-second video ads.

A Video Remarketing Campaign offers you the ability to include YouTube in your marketing mix and diversify your reach across platforms.
Video marketing establishes brand recognition and builds trust—what better way to boost your brand than showcasing co-branded videos?

We will implement a remarketing tag on the partner’s website and utilize the LouisianaTravel.com existing tag to develop a remarketing pool.
We will also gather a lookalike audience with similar characteristics and behaviors to those in the tagged groups. Remarketing to these tar-
geted audiences will help develop an emotional connection to Louisiana and further encourage conversion.

CAMPAIGNS CAMPAIGN
Bronze - 1-month campaign Starts at any time between
9,500 Views January 2022- June 2023

Silver - 2-month campaign
20,000 Views LTA MEMBER RATE
Bronze $2,340
Gold - 3-month campaign Silver $3,550
33,500 Views Gold $5,100

AD SPECS
Contact marketing@louisianatravelassociation.org SPACE & MATERIALS DEADLINES
One month before start date
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Danah Heye • dheye@maddenmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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