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Oxford American Digital Campaign

Individual Buy

The Oxford American’s dedicated digital audience looks for brands and destinations that
complement their enthusiasm and fulfill their taste for enjoyable, cultural, and educa-
tional experiences.

A Brand for the true lovers and supporters of the South, the OA’s mission is to explore the
complexity, diversity, and vitality of the region while serving as a respected messenger for
all that Louisiana has to offer.

Oxford American Digital Audience:
36,067 Average Monthly New Users / Unique Visitors to OxfordAmerican.org
75,060+ Average Monthly Page Views
34,000+ Includes Opt-in Subscribers to weekly and custom content e-Newsletters
50,000+ Points South Podcast downloads
88% of OA Readers visit OxfordAmerican.org

NEW!
“SOMEWHERE IN LOUISIANA”: Louisiana Eats, Louisiana Arts, Louisiana Listens
• Custom Content e-Newsletters featuring the Best of Louisiana Culture: Food, Arts, Music
• Created for LTA members

CAMPAIGN
PACKAGES
Package 1 - “Somewhere In Louisiana” Custom Digital Package Starts at any time between
• 3 months 300x600 banner ads January 2022- June 2023
• 3 weekly 585x120 e-Newsletter banner ads
• 1 “Somewhere in Louisiana” Custom Content e-Newsletter LTA MEMBER RATE

Package 2 - “Somewhere In Louisiana” Custom Content E-Newsletter Package 1 $4,450
Package 2 $1,400
Package 3 - OA Points South Podcasts: Southern Stories. Southern Songs. Package 3 15s: $1,000
• Synthesizing the best of the Oxford American into a compelling 40+ minutes
of storytelling and music. 30s: $1,650
• 15 second ad
• 30 second ad SPACE & MATERIALS DEADLINES
3 weeks before start date
DIGITAL SPECS
Materials + URL due at least two (2) weeks before scheduled send date
• 300x600 web banner
• 585x120 e-Newsletter banner
• “Somewhere In Louisiana” Custom Content e-Newsletter:
Ad Representatives
Header text (between 1-8 words) Kathleen King • kking@oxfordamerican.org
200-400 words of copy for the body of the email Kevin Blechman • kblechman@oxfordamerican.org
1 hi-res image for the header (300+ dpi) Ray Wittenberg • rwittenberg@oxfordamerican.org
1 video URL (YouTube or Vimeo) to be embedded [optional]
1-3 hi-res images for the body of the email (300+ dpi) [optional]
Logo file for the footer (300+ dpi) [optional]
• Points South Podcast: Ask your rep for specs
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA
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