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Louisiana News Sites
Individual Buy ONLINE ADS/IMPRESSIONS
Our Statewide Premium Digital News Site Network reaches the most valuable and desirable
demographic of affluent, educated and engaged consumers. Reach the communities your
brands serve through authentic digital media with a local connection. Interactive display
served on premium news media properties deliver 3x the lift offered by non-premium outlets.
With guaranteed placement on LPA’s local news site digital network, you will know the brand
safe and trusted sites where your brand appears.
Stats:
50+ Premium Local News Sites
15+MM unique visitors per month
0.22% average CTR as compared to 0.08% for standard programmatic
PROGRAM 1 PROGRAM 2
Major Metro Newspaper Websites Statewide News Site Network Includes 50+ news sites
• NOLA.com / 200,000 impressions Option 1- 200,000 Impressions- $1,090
• houmatoday/dailycomet / Option 2- 400,000 Impressions- $2,185
200,000 impressions Option 3- 600,000 Impressions- $3,280
• americanpress.com (Lake Charles) /
200,000 impressions Option 4- 800,000 Impressions- $4,370
• theadvocate.com (Baton Rouge) / • Please contact marketing@louisianatravelassociation.org for a
200,000 impressions full list of all the news sites.
• Louisiana Gannet Sites (Alexandria,
Lafayette, Monroe, Opelousas and SPACE & MATERIALS DEADLINES
Shreveport) / 400,000 impressions Three weeks prior to the date the ad is to be placed.
CAMPAIGN AD SPECS
30 days 300 x 250
728 x 90
LTA MEMBER RATE 320x 50
NOLA.com - $1,580 Max File Size is 110KB
Houmatoday /dailycomet - $1,350 File Formats: JPEG, PNG or GIF
americanpress.com - $1,130
theadvocate.com - $1,350 MEDIA/DELIVERY
LA Gannet sites - $3,500 Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
SPACE & MATERIALS DEADLINES
Three weeks prior to the date the ad is to
be placed.
Ad Representatives
Kenny Shutt • kenny@lapress.com
Gary Miller • gary@lapress.com
Contract or Insertion Order and Ad Materials are sent directly to LTA
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