Page 70 - LTAmarketingplan20222023flipbook

Garden & Gun Digital Campaign

Individual Buy

G&G offers fantastic digital opportunities for Louisiana Travel Association partners!

Whether in grand style or with simple sophistication, Garden & Gun subscribers
travel both near and far, seeking authentic experiences, unique flavors, and the
most extraordinary adventures any destination has to offer. They are passionate
about travel and always thinking about their next getaway.

CAMPAIGN
Run-of-Site campaigns can start anytime
and live online for 30 days.

LTA MEMBER RATE
Package 1 $5,750
CAMPAIGN COMPONENTS Package 2 $5,750
RUN-OF-SITE ADVERTISING: GardenandGun.com offers tremendous value for Package 3 $8,500
advertising to G&G’s national audience. http://gardenandgun.com Package 4 $8,500

The award-winning Garden & Gun website is an incomparable destination for the Package 5 $11,000
reader who is seeking the newest destinations, events, and latest news from G&G.
GardenandGun.com is now better than ever with a greater focus on original and new SPACE & MATERIALS DEADLINES
content capturing an active and affluent audience that only Garden & Gun can One month before start date
deliver.
PROGRAMS
HOMEPAGE TAKEOVER: G&G’s home page is the most popular page on the
site. Make a lasting impression on browsers right from the start, owning all posi- Package 1:
tions and unlimited impressions for one (1) week. • 500,000 Run-of-Site Impressions
Package 2:
THE SKILLET E-NEWSLETTER: G&G’s The Skillet e-Newsletter is dedicated to all • 250,000 Run-of Site Impressions
things Southern food & drink, delivered to 60,000+ opt-in subscribers. Whether we’re • 125,000 Travel Channel Impressions
talking seasonal ingredients with farmers and chefs, restaurant openings, dining
events, the latest cookbooks, or our new favorite seasonings and sauces, readers are Package 3:
kept well-fed and up to date with all kinds of tasty tidbits. The Skillet newsletters are a • 1x Enhanced The Skillet e-Newsletter with Native
welcome sight in e-mail in-boxes across the country and regularly enjoy amazing open Sponsored Section, photo and URL
rates far above the industry standard at 39% and 8% newsletter CTR! • 350,000 Run-of-Site Impressions
Enhanced Skillet newsletters offers 100% SOV of one letter via native sponsorship of Package 4:
one section of the newsletter using advertiser provided talking points and call to • 1x Enhanced The Skillet e-Newsletter with Native
action, a supplied photo and URL. Sponsored Section, photo and URL

TRAVEL CHANNEL TARGETING: The Travel Channel on GardenandGun.com • 1x One-Week Homepage Takeover
provides LTA Partners the opportunity to position your message within a qualified and Package 5:
highly targeted environment. https://gardenandgun.com/travel/ • 350,000 Run-of-Site Impressions
• One-Week Homepage Takeover
Chock full of city and town profiles, tales of amazing road trips and adventures, where • 218,000 Travel Channel Impressions
to find the best hotels, restaurants, bars and boutiques across the South and beyond.
The Travel Channel on GardenandGun.com is the source for our passionate and afflu-
ent travelers to find more of what they love.
Ad Representatives
SPECS Michael Stafford • Michael@lewisstafford.com
Contact marketing@louisianatravelassociation.org Ellen Lewis • Ellen@lewisstafford.com
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA
70