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AAA Mobile Marketing Campaign

Individual Buy

Drive targeted travelers to your mobile friendly or responsive site for bookings, events calendar, general
information, special offers, social media posts, contests, email database PLUS be able to retarget them as well.

How it works:
Constructs a virtual boundary which allows advertisers to send mobile advertising to anyone entering their area
from 5 days ago to 6 months ago via their unique IP address. Also, can target visitors that have been to a

competitor’s or similar profile locations, demand drivers for your market – business or leisure focus – and
events too.

CAMPAIGN
Start at any time: 3-month campaign
REPORTING
PROGRAMS
Weekly reporting on banner campaign. Attribution report for devices delivered
1) 120,000 Impressions
at the end of the campaign which shows how many devices targered returned
2) 150,000 Impressions
to your location.
3) 225,000 Impressions

TARGETING
LTA MEMBER RATE
Customized based on participant targets - 10 targets is an optimal amount. Program 1) $1,800

Program 2) $2,250
AD SPECS Program 3) $3,375

Contact marketing@louisianatravelassociation.org.
SPACE & MATERIALS DEADLINES
MEDIA/DELIVERY One month before start date
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Terry Patton • tpatton@national.aaa.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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