Page 66 - LTAmarketingplan20222023flipbook

Canadian Targeted Digital Campaign by

Madden Media

Individual Buy

Following similar tactics detailed in the Remarketing Display Campaign, this campaign
with focus specifically on a Canadian audience.

Then, by placing a remarketing tag on the partner’s website and utilizing the
LouisianaTravel.com existing tag, we will send secondary ads to active site visitors from
Canada. We’ll also build lookalike audiences off of LouisianaTravel.com’s existing remarketing pool to target users in Canada that share the
characteristics and behaviors of current visitors.

Utilizing geotargeting tactics, we identify these Canadian visitors that are already interested in taking a trip to Louisiana. Your ads provide
new content for these viewers, inspiring them further and pushing them closer toward the conversion from viewer to traveler

CAMPAIGN
PROGRAMS Can start at any time between
Bronze: One month campaign January 2022 - June 2023
330,000 Impressions
LTA MEMBER RATE
Silver: 2-month campaign Bronze $3,700
600,000 Impressions Silver $5,200

Gold $8,100
Gold: 3-month campaign
1.24M Impressions SPACE & MATERIALS DEADLINES
One month before start date

AD SPECS
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Danah Heye • dheye@maddenmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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