Page 67 - LTAmarketingplan20222023flipbook

Country Roads Magazine Digital & Content

Campaigns

Individual Buy

For thirty-eight years Country Roads magazine has celebrated the events,
destinations and attractions of Louisiana by connecting visitors and
residents with the culture that surrounds them. Showcase your brand
and message alongside all the great content at www.countryroadsmag.
com and in our bi-weekly Country Roads This Week e-newsletters received
by thousands of opt-in subscribers.

CAMPAIGN
Starts at any time
CAMPAIGNS
Package 1 - One-month campaign
• 1 dedicated e-Newsletter- 100% SOV LTA MEMBER RATE
• 1 website medium rectangle ad Package 1 $2,250
• 4x medium rectangle ad on “COUNTRY ROADS THIS WEEK” Package 2 $1,300
(bi-weekly newsletter) Package 3 $3,500
• 2x social media posts

Package 2 - One-month campaign SPACE & MATERIALS DEADLINES
• 3 website ads (Roadblock effect-one in each position) Two months prior to send date
• 4x medium rectangle ad on “COUNTRY ROADS THIS WEEK”
(bi-weekly newsletter)

Package 3 - Custom Content Campaign
• Need to connect with an affluent, engaged, drive-market audience? Put Country Roads’ decades of editorial and marketing experience
to work with Custom Content researched and written by our marketing team and delivered to Country Roads’ print and digital audiences.
Let us deliver your content in print, online, and via e-newsletter, to Country Roads’ responsive, travel-focused audiences across Louisiana
and Mississippi.

Campaign includes:
• 1 custom article – consultation, research, writing, editing
• Print distribution – full page in a monthly issue of your choice
• E-Newsletter distribution - Country Roads This Week e-newsletters (month of your choice)
• Article lives on countryroadsmag.com website forever (within parent category)
• Social media posts on CRs Facebook and Instagram channels
• Rights to reproduce content for ongoing marketing purposes

AD SPECS
MEDIUM RECTANGLE: 300px X 250px Ad Representative
Content campaign - Contact marketing@louisianatravelassociation.org Ashley Fox-Smith • ashley@countryroadsmag.com
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Contract or Insertion Order and Ad Materials are sent directly to LTA
67