Page 63 - LTAmarketingplan20222023flipbook

AARP Digital Campaign

Individual Buy

AARP.org: Digital Gateway to 50+ Travelers
AARP.org’s premium travel content and 50+ focus attracts online visitors who are
more likely to be active travelers with the means and motivation to explore.
Reaching an average of 25 Million unique visitors monthly, AARP Members are
engaged and spend an average of 16 minutes per site visit. With an average CTR
double the industry standard, AARP.org can deliver Louisiana’s best travel
prospects straight to your website.

CAMPAIGN

Starts any time
AD SPECS
(highest performing months for travel
Run of Site
advertisers are April - September)
728x90
300x600
TARGETING
300x250 Geo-targeted capabilities to fit your reach:
Nationwide, regional, statewide or by city.
MEDIA/DELIVERY In banner 300x600 video and ROS video
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line. can be added to your campaign. If ROS
video is added, impressions will change
based on the CPM of video inventory.

PROGRAMS
1) 250,000 impressions
2) 500,000 impressions
3) 750,000 impressions
4) 1,000,000 impressions

LTA MEMBER RATE
1) $3,800

2) $8,000
3) $11,250
4) $15,000

SPACE & MATERIALS DEADLINES
Two months before start date

Ad Representative
Brittanie Oleniczak • brittanie@osquaredmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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