Page 59 - LTAmarketingplan20222023flipbook

ROVA - The Magazine for Epic Road Trips

‘Louisiana’s Best Road Trips’ - Individual Ad OUTDOOR

ROVA - The Magazine For Epic Road Trips is the travel lifestyle magazine focused on road
vacations, outdoor adventure and the RV traveler. ROVA is about traveling the roads of
America— real stories with authentic images of people, places and curiosities; and a real look
inside what this exciting travel has to offer. ROVA is for the road-trippers, the digital nomads and
the life changers. ROVA recognizes that RV travel has reached record numbers and the
industry is booming with Millennials and Gen Xers. Louisiana is one of the top states with $397.0
million* in economic impact from RV tourism including travel, camping and all activities these
visitors engage in.

ROVA makes for a compelling media buy with camping, RVing and outdoor travel ranked by
tourism leaders as the best, safest and first
opportunity for tourism recovery. ISSUE
2022 February/March
*RVIA Economic Impact Study 2019 April/May
June/July
August/September
ADDED VALUE October/November
For a 1/4 page, each LTA participant will receive:
• Banner ad on www.rovamag.com for 4 weeks 2023 February/March
April/May
For a 1/2 page, each LTA participant will receive: June/July
• Banner ad on www.rovamag.com for 8 weeks
• ‘Louisiana’s Best Road Trips’ Blog on www.rovamag.com: each LTA MARKET/CIRCULATION
participating member destination receives inclusion in a Louisiana Sponsored LTA members receive national circulation
Blog with 200 words plus two photos. This will be approved by ROVA and of ROVA of 50,000 reaching an estimated
published on www.rovamag.com website for an ongoing 24/7 presence.
100,000 RV and camping enthusiasts, at

For a Full page, each LTA participant will receive: regional rates. This includes the total U.S.
• Banner ad on www.rovamag.com for 8 weeks and Louisiana target markets: AL, AR, FL,
• ‘Louisiana’s Best Road Trips’ Blog on www.rovamag.com: each LTA GA, KY, LA, MO, MS, SC TN, TX, VA, WV.
participating member destination receives inclusion in Louisiana Sponsored Blog
with 400 words plus two photos. This will be approved by ROVA and published LTA MEMBER RATE
on www.rovamag.com website for an ongoing 24/7 presence
Full page $4,500
*Banner ads are rotating. 1/2 page $2,900
1/4 page $1,900

AD SPECS SPACE & MATERIALS DEADLINES
Contact marketing@louisianatravelassociation.org. February/March 2022 - November 18, 2021
April/May 2022- January 10, 2022
MEDIA/DELIVERY June/July 2022 - March 15, 2022
Email ad materials to marketing@louisianatravelassociation.org, emails must August/September 2022 - May 10, 2022
specify program and company name in the subject line.
October/November 2022 - August 5, 2022
February/March 2023 - November 10, 2022
Ad Representative April/May 2023 - January 10, 2023
Madelyn A. Roberts • Madelyn.roberts1@gmail.com June/July 2023 - March 15, 2023

Contract or Insertion Order and Ad Materials are sent directly to LTA
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