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BirdWatching Magazine

Co-op Ad OUTDOOR

BirdWatching magazine is the premier publication dedicated to both the serious and casual
bird watcher. Our award-winning bimonthly publication combines birding articles that are
intriguing, authoritative, amusing and educational with stunning color photography that
sets us apart from our competitors.

Our subscribers tell us they read each issue from cover to cover. BirdWatching delivers an
effective advertising market boasting a largely professional, high-income readership that
relies on the magazine for bird information, tips, and inspirational photography. Our readers
use the magazine to plan their next birding adventure, and to make decisions on their next
optics and bird related product purchase.

Reader Profile
Female: 54% Male: 46% Median Age: 60

Our audience:
• 98% have traveled in order to observe birds and migrations
MAGAZINES - OUTDOORS
• 87% attended an event or purchased a product as a result of an ad they saw in BirdWatching
• 77% photograph birds and nature

ISSUE
ADDED VALUE March/April 2022 & 2023
• One month run of banner ads for each participant with reporting September/October 2022
on Birdwatching website. Specs are 728x90
MARKET/CIRCULATION
• Ad position within the first 50% of the magazine if available.
National/ 37,000

AD SPECS LTA MEMBER RATE
1/3 page ad - 2.35”w x 8.5”h 1/3 page $1,300
1/6 page ad - 2.35”w x 4.125”h 1/6 page $680
• CMYK ad saved as a press quality PDF or PDF/X-1a
• Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES

March/April 2022 - December 15, 2021
MEDIA/DELIVERY Sept/October 2022 - June 20, 2022
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line. March/April 2023 - December 15, 2022

Ad Representative
Michael Echevarria • mechevarria@madavor.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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