Page 57 - LTAmarketingplan20222023flipbook

Texas Monthly

Co-op Ad LIFESTYLE

Since 1973, Texas Monthly Texas Monthly has been the indispensable authority on being Texan,
reaching millions each month across print, digital, and live events. Audiences in Texas and
beyond trust the magazine for coverage and perspective that only Texas Monthly can provide.
With an impressive total audience of 20.2 million people, Texas Monthly utilizes cross-platform
brand extensions that provide readers with more of what they want: amazing stories, videos,
podcasts, live experiences, and the hard-to-capture feeling of being Texan—a feeling only Texas
Monthly can provide.

Texas is the number one feeder market into Louisiana. A large number of out-of-state visitors to
Louisiana come from Texas, and almost one-quarter million Texas Monthly readers have visited
Louisiana/Mississippi in the past year.

Reader Profile
2.543 million readers
Female: 47%
Male: 53%
ISSUE

ADDED VALUE March 2022 & 2023 - Spring Travel
Inclusion on Digital Travel Guide with each corresponding September 2022 - Fall Travel
Print Travel Section

AD SPECS MARKET/CIRCULATION
1/2 page ad - 7.625”w x 4.125”h
1/4 page ad - 3.75”w x 4.125”h 270,853 total circulation
1/8 page ad - 3.75”w x 2”h
• CMYK ad saved as a press quality PDF or PDF/X-1a LTA MEMBER RATE
• Fonts embedded or converted to outlines
1/2 page $6,100

MEDIA/DELIVERY 1/4 page $3,050
Email ad materials to tiffany@louisianatravelassociation.org, 1/8 page $1,525
emails must specify program and company name in the subject line.

SPACE & MATERIALS DEADLINES

March 2022 - December 15, 2021

September 2022 - June 20, 2022
March 2023 - December 15, 2022

Ad Representative
Lorna Jennische • ljennische@texasmonthly.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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