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AARP The Magazine

Co-op Ad LIFESTYLE

AARP The Magazine reaches the largest and most powerful travel segment in America -
the 50+ audience. Distributed bi-monthly to over 38 million AARP Members, AARP The
Magazine highlights the active and travel-loving lifestyles of the Best Boomers and Beyond. Over
97% of AARP Members will book a trip within the next year making our readers the top
choice for tourism advertisers to grow their business.

ISSUE
MAGAZINES - LIFESTYLE
ADDED VALUE April/May 2022
Bonus Advertorial: With each full or half page media buy within AARP The October/November 2022
Magazine, LTA Members will receive bonus advertorial equal in size. This April/May 2023
corresponding advertorial will be created by AARP Media Sales and
highlight all LTA participants.
MARKET/CIRCULATION
Free Resources: With each media insertion, LTA Members will receive one TX 50-59 / 273,900
reader service listing within Free Resources in book and online generating
leads from over 23 million 50+ households nationwide.
LTA MEMBER RATE
Select Destinations: LTA Members will also be placed on AARP.org within 1/2 page $9,250
our travel enthusiast section, Select Destinations, with logo, URL, and copy.
Each flight is two months and aligns with each print insertion. 1/4 page $4,625
1/8 page $2,313

AD SPECS
1/2 page ad - 7.375”w x 4.125”h SPACE & MATERIALS DEADLINES
1/4 page ad - 3.5875”w x 4”h April/May 2022 - January 25, 2022
1/8 page ad - 3.5875”w x 2”h October/November 2022 - July 13, 2022
• CMYK ad saved as a press quality PDF or PDF/X-1a April/May 2023 - January 14, 2023
• Fonts embedded or converted to outlines

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Brittanie Oleniczak • brittanie@osquaredmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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