Page 47 - LTAmarketingplan20222023flipbook

Louisiana Cookin’

Individual Ad CULINARY

Louisiana Cookin’ invites readers to slow down, unplug, and escape to the Bayou State without
distraction. Turning the pages is an experience readers can feel in the weight and texture of the
paper in their hands, taste in the mouthwatering recipes, and see in the compelling images and
clean design. Success is due to a loyal, trusting readership confident the publication will deliver
every time. Combined with a commitment to a 30/70 ad-to-edit ratio, it creates a targeted,
expected environment for advertising.

ISSUE
Bi-Monthly
January/ February 2022 & 2023 (Mardi Gras Issue)
March/April 2022 & 2023 (Crawfish Issue)
ADDED VALUE May/June 2022 & 2023 (Travel Issue)
• Run any size and receive 4x weekly E-Newsletter ads (Note: subject to July/August 2022 (Eat Local Issue)
available digital inventory). Specs: 300x250
September/October 2022 (Chefs to Watch Issue)

November/December 2022 (Holiday Issue)
• Run any size ad, receive one post on Facebook and Instagram post.

MARKET/CIRCULATION
AD SPECS National/50 , 000
National/50,000
Full page non-bleed - 6.875”w X 9.375”h E-Newsletter Subscribers 47,003
003
,
-Ne
E
7
wsletter Subscribers 4
Full page bleed - 8.125”w X 10.75”h
1/2 page - 6.875”w X 4.625”h LTA MEMBER RATE
1/3 page (V) - 2.1875”w X 9.375”h 1x 2-3x 4-5x 6+
1/4 page - 3.375”w X 4.625”h Full page $2,709 $2,438 $2,194 $1,865
• CMYK ad saved as a press quality PDF or PDF/X-1a 1/2 page $1,761 $1,585 $1,426 $1,212
• Fonts embedded or converted to outlines
1/3 page $1,355 $1,219 $1,097 $933
1/4 page $1,059 $944 $850 $722
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the SPACE & MATERIALS DEADLINES
subject line. January/ February 2022 - October 10, 2021
March/April 2022 - December 10, 2021
May/June 2022 - February 10, 2022
July/August 2022 - April 10, 2022
September/October 2022 - June 10, 2022
November/December 2022 - August 10, 2022

January/ February 2023 - October 10, 2022
March/April 2023 - December 10, 2022
Ad Representative May/June 2023 - February 10, 2023
Katie Guasco • kguasco@hoffmanmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTA
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