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Hoffman Media Power Buy

WOMEN’S LIFESTYLE
Southern Cast Iron, Southern Lady and Taste of the South Individual Ad CULINARY

The powerful audiences of Southern Cast Iron, Southern

Lady and Taste of the South magazines are filled with
responsive, affluent travelers. Each issue celebrates
southern makers, culinary delights and grand getaways.
Your ad will be delivered in all three magazines for the

issue(s) of your choice.
ISSUE
Bi-Monthly

DIGITAL PROFILE January/ February 2022 & 2023
Total e-newsletter subscribers: 189,000 March/April 2022 & 2023
May/June 2022 & 2023
ADDED VALUE July/August 2022
• Run any size ad and receive 8x weekly E-Newsletter ads to run simultaneously September 2022 (monthly issue) -
with the print issues chosen (Note: subject to available digital inventory). Southern Lady & Taste of the South
Specs: 300x250
• Sign up for 2x Power Buy and receive a sponsored e-newsletter exclusively on October 2020 (monthly issue) -
your destination. Southern Lady & Taste of the South
Specs: client to provide images, video and theme ideas for Hoffman editors to September/October 2022
design e-newsletter Southern Cast Iron
November/December 2022
AD SPECS
Southern Cast Iron MARKET/CIRCULATION
1/2 page ad horizontal - 8”w x 4.875”h National/Total Distribution: 480,000
1/2 page ad vertical - 3.875”w x 9.875”h
1/4 page ad - 3.875”w x 4.875”h Southern Cast Iron - 150,000
Southern Lady - 180,000

Taste of the South Taste of the South -100,000
1/2 page ad - 6.875”w x 4.625”h
1/4 page ad - 3.375”w x 4.625”h LTA MEMBER RATE
1/2 page $8,740
Southern Lady 1/4 page $4,830
1/2 page ad - 6.875”w x 4.625”h
1/4 page ad - 3.375”w x 4.625”h SPACE & MATERIALS DEADLINES
• CMYK ad saved as a press quality PDF or PDF/X-1a January/February 2022 - September 24, 2021
• Fonts embedded or converted to outlines March/April 2022- November 12, 2021
May/June 2022- January 24, 2022
MEDIA/DELIVERY July/August 2022- March 21, 2022
Email ad materials to marketing@louisianatravelassociation.org, September 2022 – May 6, 2022
emails must specify program and company name in the subject line. October 2022- June 6, 2022

September/October 2022 – June 6, 2022
November/December 2022 –July 27, 2022
January/ February 2023- September 26, 2022
March/April 2023- November 9, 2022
Ad Representative
Katie Guasco • kguasco@hoffmanmedia.com May/June 2023- January 25, 2023
Contract or Insertion Order and Ad Materials are sent directly to LTA
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