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Gray Media’s Multimedia Promotion
Individual Buy
Gray Digital Media is dedicated to helping you promote your
unique story with industry-proven story-telling platforms for
travel destinations. This multi-media program drives rich
prospect engagement, connecting you with travel prospects.
CAMPAIGN
CAMPAIGN Starts any time. One month recommended
• Regional Native article but can run up to 60 days.
We help you craft your story and post it on our regionally based website,
NOLA Weekend. Users are people looking for fun travel ideas. Article
also includes a video link. PROGRAM
• Regional Newsletter Total Campaign Impressions - 325,000
Your story is also deployed to our regional newsletter subscribers • Regional Native article
(110,000 impressions with 15% open rate). Newsletter also includes a • Regional Newsletter
video link. • Targeted Video + Display
• Targeted Video + Display
Your message is targeted demographically, geographically and LTA MEMBER RATE
contextually throughout the internet. Impressions also include $3,000
retargeting to prospects.
• Targeted Video
• Targeted OTT SPACE & MATERIALS DEADLINES
• Targeted Display 1 month before start date
REPORTING
Custom dashboard that allows you to see your campaign as it progresses. MEDIA/DELIVERY
Results show how many people viewed and how long they viewed. Also Email ad materials to
provides Google Analytics to see the effect (how many searches occurred marketing@louisianatravelassociation.org, emails
due to commercial (when read/analyze access is provided to Google must specify program and company name in
Analytics). the subject line.
TARGETING
• Demographics, geotargeting and contextual targeting for video &
display ads Ad Representative
• Regional geography for native article & newsletter Patrick Bell • patrick.bell@fox8live.com
Tracy Dedeaux • tracy.dedeaux@fox8live.com
Michelle Tuggle • michelle.tuggle@fox8live.com
AD SPECS
• :30 or :15 second commercial
• Long-form video for link
• Logo
Contract or Insertion Order and Ad Materials are sent directly to LTA
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