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STR Report

Co-op

STR and the Louisiana Travel Association are pleased to continue their partnership.

This is a great opportunity for LTA members to join a co-op for hotel performance data.

LTA MEMBER RATE

$1,000
*Minimum of 5 participants
must buy-in.
BENEFITS OF USING STR DATA:
• Validate your efforts
Use actual data to gain insights into your strategy’s effectiveness and quantify the results with clear,
undisputed figures.

• Quantify the importance of tourism in your area
Gain a deeper understanding of your destination’s performance against that of others that buy into the
program, and the state as a whole. Compare your own performance against your local competitors to
identify your position in the market.

• Position yourself as the expert
Strengthen your research and back up your findings with verifiable data that shows your strategy is data-
driven and results oriented.

Testimonial
“At VISIT FLORIDA, we rely on STR data to provide us with a variety of information about the health of tourism in Florida. From the
weekly destination reports that provide the most up-to-date information on hotel occupancy and demand in the state, to DestinationMAP
that provides insight on what Meeting Planners think about the state, their data helps us make more informed marketing decisions.”
Visit Florida

Data from Monthly Reports:
• Occupancy
• Average Daily Rate
• Total Supply (Total # of rooms available to sell in your area during the month)
• Total Demand (Number of rooms sold)
• Revenue (Just rooms- no tax, food/beverage or resort fees)
• RevPar (Revenue divided by supply, basically the money brought in per room if it was sold or not)

For more information contact marketing@louisianatravelassociation.org.

Ad Representative
Jennifer Foster • jfoster@str.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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