Page 38 - LTAmarketingplan20222023flipbook
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Gray Media TV Promotion
Individual Buy
TV
Television is a powerful way to invite visitors to your next FESTIVAL, EVENT or
to promote your AREA. Gray Media has strong and locally recognized stations
throughout the Southeast Region, mirroring the target geography of Louisiana.
Our marketing professionals will work with participants to determine the best
collection of Gray Media television stations to influence travel and support
your goals.
CAMPAIGN
Starts any time - 2-week campaign.
Participant can pick air dates and cities.
LTA MEMBER RATE
REPORTING Option 1: 1-Market Plan $3,750
At end of the campaign, participant will get a list of exactly where the 725,000 total impressions
commercials ran. Date, time and program.
ADDED VALUE Option 2: 2-Market Plan $6,350
• Banner ad campaign with buy. 1,225,000 total impressions
• Gray will help put a commercial together from existing footage the (Recommend 1 big and 1 small market)
participant has. Extra fee of $300-$400.
TARGETING Option 3: 3-Market Plan $9,000
• Geography by Gray TV Stations 1,700,000 total impressions
• Local newscasts and other popular TV programs (Recommend 1 big, 1 medium and 1
small market)
Market Selections*
Contact marketing@louisianatravelassociation.org for the full list
of market options* Option 4: 4-Market Plan $13,000
Examples: 2,550,000 total impressions
LA: New Orleans, Shreveport, Baton Rouge, Lake Charles, Monroe (Recommend 2 big, 1 medium and 1
and Alexandria small market)
AL: Birmingham, Montgomery
MS: Jackson, Biloxi, Hattiesburg
TN: Memphis, Knoxville Option 5: 5-Market Plan $17,000
TX: Waco, Tyler-Longview 3,275,000 total impressions
(Recommend 2 big, 2 medium and 1
AD SPECS small market)
•:30 second commercial or
•:15 second commercial
SPACE & MATERIALS DEADLINES
MEDIA/DELIVERY 1 month before start date
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representative
Patrick Bell • patrick.bell@fox8live.com
Tracy Dedeaux • tracy.dedeaux@fox8live.com
Michelle Tuggle • michelle.tuggle@fox8live.com
Contract or Insertion Order and Ad Materials are sent directly to LTA
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