Page 37 - LTAmarketingplan20222023flipbook
P. 37

Spotify by ReachLocal




      Individual Buy                                                                                               RADIO


                              Audio stays with people all day long, reaching them in screenless moments where visual media can’t
                              (like running, driving, cooking and cleaning).  Spotify currently has 101 million ad supported listeners,

                              that stream 2 or more hours daily. Listeners on the free, ad-supported platform hear 15-or 30-second
                              audio ads at naturally occurring breaks between songs during their listening sessions.





                                                                        CAMPAIGN
       TARGETING OPTIONS                                                Starts at any time
       Reach demographic based and interest-based audience segments, crafted
       by analyzing users’ streaming habits and music tastes. Campaigns using   LTA MEMBER RATE
       Spotify’s enhanced first- and third-party audience segment targeting   Option 1
       compared to basic demo targeting drive 2.7x higher awareness and 5.3x     $2,400
       higher intent.                                                     75,000 Impressions
          • Geography (County, State, City, DMA, Zip/Postal Code)
          • Age (13-65+)                                                Option 2
          • Gender                                                        $4,500
          • Genre (Reach people based on the genre of the song they heard     150,000 Impressions
             immediately before hearing your ad.)
          • Interests (Reach relevant audiences based on their podcast, playlist,   Option 3
            and platform preferences. )                                    $6,600
          • Real-Time Contexts (Reach listeners as they soundtrack specific      225,000 Impressions
            moments throughout their day.)
                                                                        SPACE & MATERIALS DEADLINES
       REPORTING CAPABILITIES                                           Two weeks before start date
       Reporting reviewed monthly by phone or email – whichever works for
       your schedule!  Your sales and support experts work together to review
       your performance and communicate progress to you.


       Reporting will include metrics like the number of times the ad was served,
       reach and frequency, clicks and click through rate as well as demographic
       information such as age and gender.

       SPECS
       *Audio File
          • Length: 30 seconds or less
          • File types: WAV, MP3, OGG
          • Audio: WAV - 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
       Companion Image
          • Dimensions: 640 × 640 pixels
          • File type: JPEG or PNG
       Don’t have an audio spot? No problem!
       For an additional fee, the client can have a new audio file created.
       *Audio Ads for Spotify (max length 30 sec)                                                 Ad Representative
       *One (1) :15 - :30 audio ad - Script/VO included                         Gillian Hanes • gillian.hanes@reachlocal.com
       *Cost: $100 per :15, $150 per :30

                                           Contract or Insertion Order and Ad Materials are sent directly to LTA
                                                              37
   32   33   34   35   36   37   38   39   40   41   42