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Spotify by ReachLocal
Individual Buy RADIO
Audio stays with people all day long, reaching them in screenless moments where visual media can’t
(like running, driving, cooking and cleaning). Spotify currently has 101 million ad supported listeners,
that stream 2 or more hours daily. Listeners on the free, ad-supported platform hear 15-or 30-second
audio ads at naturally occurring breaks between songs during their listening sessions.
CAMPAIGN
TARGETING OPTIONS Starts at any time
Reach demographic based and interest-based audience segments, crafted
by analyzing users’ streaming habits and music tastes. Campaigns using LTA MEMBER RATE
Spotify’s enhanced first- and third-party audience segment targeting Option 1
compared to basic demo targeting drive 2.7x higher awareness and 5.3x $2,400
higher intent. 75,000 Impressions
• Geography (County, State, City, DMA, Zip/Postal Code)
• Age (13-65+) Option 2
• Gender $4,500
• Genre (Reach people based on the genre of the song they heard 150,000 Impressions
immediately before hearing your ad.)
• Interests (Reach relevant audiences based on their podcast, playlist, Option 3
and platform preferences. ) $6,600
• Real-Time Contexts (Reach listeners as they soundtrack specific 225,000 Impressions
moments throughout their day.)
SPACE & MATERIALS DEADLINES
REPORTING CAPABILITIES Two weeks before start date
Reporting reviewed monthly by phone or email – whichever works for
your schedule! Your sales and support experts work together to review
your performance and communicate progress to you.
Reporting will include metrics like the number of times the ad was served,
reach and frequency, clicks and click through rate as well as demographic
information such as age and gender.
SPECS
*Audio File
• Length: 30 seconds or less
• File types: WAV, MP3, OGG
• Audio: WAV - 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS
Companion Image
• Dimensions: 640 × 640 pixels
• File type: JPEG or PNG
Don’t have an audio spot? No problem!
For an additional fee, the client can have a new audio file created.
*Audio Ads for Spotify (max length 30 sec) Ad Representative
*One (1) :15 - :30 audio ad - Script/VO included Gillian Hanes • gillian.hanes@reachlocal.com
*Cost: $100 per :15, $150 per :30
Contract or Insertion Order and Ad Materials are sent directly to LTA
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