Page 40 - LTAmarketingplan20222023flipbook

Domestic Drive Market Bundle

Individual Buy

Madden will help partners build an integrated Domestic Drive Market
Campaign using Google display ads and video marketing through
YouTube. This combination boosts audience awareness and drives them
toward conversion.

By implementing a remarketing tag on the partner’s website and utilizing the LouisianaTravel.com existing tag, we’re able to
direct remarketing display ads to previous visitors from both sites, encouraging them to further consider your destination.

MEDIA BUNDLES
Additionally, we’ll target a lookalike audience with similar characteristics and behaviors to those in the tagged remarketing
group. These visitors are already interested in taking a trip to Louisiana, making them a valuable audience.

Video remarketing increases key audience awareness and keeps partner destinations and Louisiana top of mind. The combination
of video and display ads focuses further on the audience’s visibility of the destination.

TrueView is the ad format on YouTube and is available as either in-stream or video discovery ads. We will select how and when
to present your video to optimize visibility by your target audiences.

This is a turn-key program; Madden will create the partner display ads. All the partners need to do is provide a :15 or :30 second video.
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TIMEFRAME
Programs: January 2022 - June 2023
Bronze:
One month campaign Starts any time
400,000 Display Impressions
9,500 Views LTA MEMBER RATE
Bronze $5,000
Silver:
Two-month campaign Silver $7,900
755,000 Display Impressions Gold $13,800
20,000 Views
SPACE & MATERIALS DEADLINES
Gold:
Three-month campaign One month before start date
1.62M Display Impressions
39,000 Views

SPECS
Contact marketing@louisianatravelassociation.org

Ad Representative
Danah Heye • dheye@maddenmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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