Page 44 - LTAmarketingplan20222023flipbook

Nexstar Broadcasting, TV & Digital Bundles

Individual Buy

Television remains the most powerful marketing form to reach your customers. Consumers continue
to spend more time watching TV than any other form of media. In Louisiana, Nexstar has strong local
broadcast stations in New Orleans, Baton Rouge, Lafayette, Alexandria, Shreveport, and Monroe.

Each market has a heavily used web site that will be used in combination with TV to give you
a multimedia campaign. This exclusive LTA offer below is designed to help you maximize the
“Staycation” mindset at half the cost.

CAMPAIGN
HOW IT WORKS Will run for a minimum of one month.
Nexstar can help you promote your destination to virtually all Louisiana residents All ads are “run of station” placement
using our local broadcast television stations and websites. Using
Broadcast TV combined with Web Advertising, marketing your destination to and will include some news programming.
New Orleans, Baton Rouge Lafayette, Alexandria, Shreveport, and Monroe
has never been easier. Your television commercials will air in all time periods, LTA MEMBER RATE
Monday – Sunday, on the selected stations including News Programs. Option 1
In addition, we will run ROS banner ads on the market’s websites.
1-Market Plan $4,025

CAMPAIGNS Option 2
• Option 1: 1-Market Plan 2-Market Plan $5,750
350,000 total impressions from TV and Banner Ad campaign Option 3
• Option 2: 2-Market Plan 4-Market Plan $10,000
500,000 total impressions from TV and Banner Ad campaign Option 4
• Option 3: 4-Market Plan
900,000 total impressions from TV and Banner Ad campaign 5-Market Plan $11,500
• Option 4: 5-Market Plan Option 5
1,050,000 total impressions from TV and Banner Ad campaign 6-Market Plan $13,000
(use all NEWS markets)
• Option 5: 6-Market Plan SPACE & MATERIALS DEADLINES
1,200,000 total impressions from TV and Banner Ad campaign One month before start date
(use ALL markets)
REPORTING
At the end of the campaign, the participant will receive reports with dates and times of when the commercials ran throughout the month.
Some stations don’t provide reporting for banner ads.

MARKET SELECTIONS
Louisiana: New Orleans, Baton Rouge, Shreveport, Lafayette, Monroe, Alexandria

AD SPECS
• :30 second commercial or :15 second commercial. Ad Representative
• Web banner ads: 300x250, 728x90, 320x50 John Burke • JBurke@brproud.com

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Contract or Insertion Order and Ad Materials are sent directly to LTA
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