Page 48 - LTAmarketingplan20222023flipbook
P. 48
Louisiana Kitchen
Individual Ad CULINARY/REGIONAL TRAVEL
Louisiana Kitchen & Culture is an award-winning high-quality print publication from Our Kitchen &
Culture, LLC, a Louisiana-based publishing company owned by Susan Ford and James Capparell.
Published on a bi-monthly schedule, it provides an informed, intelligent guide into Louisiana’s
unique culinary, culture and heritage, and the many nationalities, ethnicities, and traditions that
came together over centuries to shape the state’s cuisine into what it is today. By immersing itself in
local communities, and building a network of local contributors, Louisiana Kitchen & Culture provides
an insider’s guide to the authentic experiences today’s cultural and culinary travelers seek, and the
recipes they’ll need to recreate the experience at home for friends and family.
Reader Profile ISSUE
Female 58% Bi-monthly
Male 42% January/February 2022 & 2023
Medium Age 55 March/April 2022 & 2023
May/June 2022 & 2023
July/August 2022
ADDED VALUE September/October 2022
For 3x and higher frequency: November/December 2022
• Enhanced events listings on website and email newsletter
for advertisers MARKET/CIRCULATION
• Bonus space on website and newsletters, depending on National/50,000
frequency levels and size of ads.
Digital Profile
Monthly Users: 57,500
AD SPECS Avg. Monthly Page Views: 88,000
Trim size: 8 x 10.875; live area .25 in from trim; eNewsletter Subscribers: 37,000
Space Bleed Non-Bleed
Full page 8.25”w x 11.125”h 7”w x 10”h
2/3 vertical 4.625”w x 10”h LTA MEMBER RATE 1x 3x
1/2 vertical 3.5”w x 10”h Full page $3,400 $2,720
1/2 horizontal 7”w x 4.875”h 2/3 page $2,380 $1,904
1/2 spread 15”w x 4.875”h 1/2 jr. page $2,210 $1,768
1/2 jr. 4.625”w x 7”h 1/2 page $2,040 $1,632
1/3 vertical 2.25”w x 10”h 1/2 spread $3,672 $2,938
1/3 square 4.625”w x 4.875”h 1/3 page $1,360 $1,088
1/4 vertical 3.5”w x 4.875”h 1/4 page $1,122 $898
1/6 vertical 2.25”w x 4.875”h
• CMYK ad saved as a press quality PDF or PDF/X-1a 1/6 page $680 $544
• Fonts embedded or converted to outlines
SPACE & MATERIALS DEADLINES
January/February 2022 - November 25, 2021
MEDIA/DELIVERY March/April 2022 - January 25, 2022
Email ad materials to marketing@louisianatravelassociation.org, May/June 2022 - March 25, 2022
emails must specify program and company name in the subject line. July/August 2022 - May 25, 2022
September/October 2022 - July 25, 2022
November/December 2022 - Sept 25, 2022
January/February 2023 - November 25, 2022
Ad Representative March/April 2023 - January 25, 2023
Susan Ford • susan@kitchenandculture.com May/June 2023 - March 25, 2023
Contract or Insertion Order and Ad Materials are sent directly to LTA
48