Page 43 - LTAmarketingplan20222023flipbook

Louisiana Press Staycation Bundles

Individual Buy

Draw Louisiana residents to your attractions. With all the uncertainty today,
vacation goers want to stay close to home. Louisiana offers the best close-to-
home, yet far-from-ordinary “Staycations” available. LTA is offering 3 levels of
marketing programs to reach LPA’s most coveted audience of affluent, educated,
and engaged consumers in Louisiana. Each package offers bundled digital and
print platforms to market your attraction and deliver results.

CAMPAIGN
CAMPAIGNS Starts any time
Staycation Gold Package
• Digital Banner ad Campaign - 250,000 impressions in the LPA News Site
Digital Ad Network (300x250, 320x50, 728x90) LTA MEMBER RATE
• Video ad campaign - 250,000 impressions in the LPA News Site Digital Ad Staycation Gold Package $3,600
Network featuring a :15 second 300x250 video linked to your YouTube channel Staycation Silver Package $2,700
• One 5.5”x 7” print ad in LPA’s Statewide Newspaper Print Ad Network Staycation Bronze Package $2,300
• Recommended Campaign Length - 2 to 3 weeks
SPACE & MATERIALS DEADLINES
Staycation Silver Package
• Digital Banner Ad Campaign - 250,000 impressions in the LPA News Site Two weeks before start date
Digital Ad Network (300x250, 320x50, 728x90)
• Video ad campaign - 250,000 impressions in the LPA News Site Digital Ad Network featuring a 15 second 300x250 video linked
to your YouTube channel
• Recommended Campaign Length - 2 to 3 weeks

Staycation Bronze Package
• Digital Banner Ad Campaign - 150,000 impressions in the LPA News Site Digital Ad Network
(300x250, 320x50, 728x90)
• Video ad campaign - 150,000 impressions in the LPA News Site Digital Ad Network featuring a 15 second 300x250 video linked
to your YouTube channel
• Recommended Campaign Length - One Week

SPECS
Digital - 300x250, 728x90, 320x50, Max File Size: 110KB, File Formats: JPEG, PNG or GIF
Video - 15 or 30 Second Video, MP4 Format
Print - High resoilution .pdf files in both black & white and 4 color.
• 5.5”w x 7”h

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representatives
Kenny Shutt • kenny@lapress.com
Gary Miller • gary@lapress.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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