Page 56 - LTAmarketingplan20222023flipbook

Southern Living

Co-op Ad LIFESTYLE

Southern Living celebrates the essence of life in the South, covering the best in Southern food,
home, garden, travel, and style. Reaching a national audience of more than 23 million people
each month, Southern Living connects consumers to the region’s rich culture through a variety of
print, digital, mobile, tablet, video, and event platforms. Headquartered in Birmingham, AL, the
rapidly expanding Southern Living brand is the authority on all things Southern.

Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the
best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and
their personal style. We are relentless champions of our region, and we set the standard for excel-
lence in Southern content regardless of platform or medium.
Reader Profile
Female: 83%
Male: 17%
Median Age: 50
ISSUE
ADDED VALUE May 2022 & 2023
Every participating partner will receive a listing in the Travel Planner page in
Southern Living. The listing will be accompanied by a lead generating BRC card MARKET/CIRCULATION
in order to provide leads. Each partner will also have a listing on the Travel Planner
page within SouthernLiving.com. Louisiana, Texas, Oklahoma,
Arkansas and Missouri -

AD SPECS Southwest Region/ 576,000
1/2 page ad - 7.75”w x 4.125”h
1/4 page ad - 3.75”w x 4.125”h LTA MEMBER RATE
1/8 page ad - 3.75”w x 2”h 1/2 page $15,000
• CMYK ad saved as a press quality PDF or PDF/X-1a 1/4 page $7,500
• Fonts embedded or converted to outlines 1/8 page $3,750

MEDIA/DELIVERY SPACE & MATERIALS DEADLINES
Email ad materials to marketing@louisianatravelassociation.org, May 2022 - February 15, 2022
emails must specify program and company name in the subject line.
May 2023 - February 15, 2023

Ad Representative
Brittany Sanders • brmcdonald45@gmail.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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