Page 60 - LTAmarketingplan20222023flipbook

American Road Magazine

Co-op Ad TRAVEL

American Road is the ideal place to inspire road trip travelers to experience authentic,
intriguing, nostalgic, picturesque, off the beaten path destinations. There is no better
place to promote your safe travel opportunities. Our clients continue to see strong results
from their campaigns with American Road—and no wonder. More Americans are looking
toward road-based travel for their next vacation destination. Proof of this phenomenon:
American Road’s online audience doubled in the last year. Subscriptions increased more
than 15%.

Reader Profile
Female: 56%
Male: 44%
Median Age: 60
MAGAZINES - TRAVEL

ISSUE
ADDED VALUE Spring 2022 and 2023
• Getaways and Deals: downloadable PDF promoting special offers Autumn 2022
and getaways.
• Virtual Road Trips: a preview and direct link to your video or 360 tour.
• Visitor Guides: showcase of destination visitor guides with direct link MARKET/CIRCULATION
to request/view page. National/30,000
• Opt-in leads: access to responsive travelers who request info from
American Road. Readership: 90,000-120,000
• Social Media campaign to American Road’s Facebook and Twitter
audiences. LTA MEMBER RATE
• Resource listing in magazine and online
• All download and click activity is tracked & reported via Clickmeter.com. 1/2 page $2,100
Value: $4000 1/4 page $1,050
• A 1/2-page ad buy qualifies for an additional high-impact placement on 1/8 page $525
Americanroadmagazine.com’s Itineraries page with a downloadable PDF
in Louisiana’s region to inspire longer stays.
SPACE & MATERIALS DEADLINES
Benefits: Spring 2022 - January 20, 2022
• 60% percent off of any digital campaign with a concurrent print ad buy.
Autumn 2022 - July 20, 2022
AD SPECS Spring 2023 - January 20, 2023
1/2 page ad - 7.875”w x 4.25”h
1/4 page ad - 3.875”w x 4.25”h
1/8 page ad - 3.875”w x 2.125”h
• CMYK ad saved as a press quality PDF or PDF/X-1a
• Fonts embedded or converted to outlines
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representative
Becky Repp • becky@americanroadmagazine.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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