Page 61 - LTAmarketingplan20222023flipbook

Louisiana Newspaper Print Ad Program

Individual Ad GENERAL INTEREST

Pick the week and LTA will run your print ad in 75+ LPA newspapers statewide or in NEWSPAPER
geographic regions for a very low price. This is a great way to advertise the exciting
events, festivals, etc. in your area.

ISSUE
Weekly

AD SPECS CIRCULATION & READERSHIP
• Provide 3 actual sizes as per below (in both BW and 4C) Statewide - Over 1.4 million readership
• High Res pdf files in both black & white and 4 color Reaching the most coveted audience of educated,
affluent and engaged consumers
Small - 2x2 ad
3.25”w x 2”h STATEWIDE OR REGIONAL ZONES
3.625”w x 2”h The program can be purchased by statewide
4.25”w x 2”h coverage or by regions. The program offers
North, Southwest and Southeast regions.
Medium - 2x4 ad
3.25”w x 4”h **LPA can not 100% guarantee that
3.625”w x 4”h participant’s ad will appear in all newspapers.
4.25”w x 4”h
Historically 85% of requested Ads run in our
network.
Large - 2x6 ad
3.25”w x 6”h
3.625”w x 6”h LTA MEMBER RATE
4.25”w x 6”h Small 2x2 $500
Medium 2x4 $700
Extra Large - 3x7 ad Large 2x6 $1050
4.89”w x 7”h Extra Large 3x7 $1650
5.5”w x 7”h
6.38”w x 7”h Buy Any Two Regions:
Small 2x2 $915
MEDIA/DELIVERY Medium 2x4 $1350
Email ad materials to Large 2x6 $1850
marketing@louisianatravelassociation.org, Extra Large 3x7 $3050
emails must specify program and Ad Representatives
company name in the Kenny Shutt • kenny@lapress.com Buy All Three Regions (Statewide):
subject line. Gary Miller • gary@lapress.com Small 2x2 $1240
Medium 2x4 $1850
Large 2x6 $2500
Extra Large 3x7 $4180

SPACE & MATERIALS DEADLINES
Monday @ noon three weeks prior to the
publication week.

Contract or Insertion Order and Ad Materials are sent directly to LTA
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