Page 68 - LTAmarketingplan20222023flipbook
P. 68
Deveney’s Content Creation and Social
Media Audit
Individual Buy
With the digital landscape evolving at a rapid pace, it is often hard for brands to keep up
– even with their own presence and platforms. It is imperative, though, that brands stay
on top of changes to social platforms and the latest digital trends.
When it comes to social media, first impressions matter, and if your platform looks out-
dated or unutilized, you have just told that prospective visitor that you are not relevant. In
fact, according to NetBase Quid’s 2021 State of Social Report, brands that neglect their
social media pages or miss the mark with their content aren’t taken seriously by discerning
consumers.
The Social Media Audit component of this program includes a review of your brand’s
identity on currently used social platforms (i.e., profile picture, cover photo, bio, posting
frequency, aesthetic, etc.), along with recommended updates and changes to be
incorporated. Additionally, DEVENEY will work with you to concept and create one
month’s worth of social media content using current photography, videography and
creative assets.
TIMEFRAME
This service must be booked a minimum of
THIS PACKAGE INCLUDES: three (3) weeks prior to start date of work
• Current Social Media Audit – Review of all current social media platforms, to ensure DEVENEY can incorporate into
content, etc. and recommendations on improvement including, but not limited to,
frequency, content types, voice/tone, style, aesthetic, etc. production and work schedules
LTA MEMBER RATE
• Social Media Content Creation – DEVENEY will create up to one month’s worth
of social media content using existing photography and videography. This is roughly $4,300
25 pieces of content per channel and is approximately three hours per channel.
Ad Representative
Carrie DeVries Pavlick • cpavlick@deveney.com
Andy Kutchner • akutchner@deveney.com
Contract or Insertion Order and Ad Materials are sent directly to LTA
68