Page 71 - LTAmarketingplan20222023flipbook

Geofencing Digital Campaign

by Advance Travel & Tourism

Individual Buy

Reach your ideal travel audience with mobile display. Target by address, zip code or DMA with audience interests.
Delivered across a mobile app network of over 500k apps on iPhone and Android OS.

CAMPAIGN
HOW IT WORKS Starts at any time: 2- OR
Target in-market and out-of-market vacationers’ mobile devices with ads in densely 3-month campaigns
populated locations (attractions, condo buildings, shopping malls, etc…)
LTA MEMBER RATE
TARGETING Two Month Campaigns
Participant will determine 300,000 impressions $2,900

450,000 impressions $4,400
REPORTING 600,000 impressions $5,865
Advance will be in consistent contact with you with regarding campaign performance.
There will be reporting throughout the flight as well as a wrap up report with insights Three Month Campaigns
and optimizations. Key metrics to watch are market growth, session duration, goal 450,000 impressions $4,400
completions, impressions, and CTR.
675,000 impressions $6,600
900,000 impressions $8,700
SPECS
Contact marketing@louisianatravelassociation.org
SPACE & MATERIALS DEADLINES

MEDIA/DELIVERY One month before start date
Email ad materials to marketing@louisianatravelassociation.org, emails must specify
program and company name in the subject line.

Ad Representative
Adrienne Gates • agates@al.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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