Page 74 - LTAmarketingplan20222023flipbook

Houston Chronicle Display Campaign

Individual Buy

Capture the attention of visitors on Chron.com with ROS banner ads, no matter how
they access the site (desktop, laptop or mobile).
Coming from:
• Social
• Google Search
• Mobile
• eEdition
• Section Fronts
• Article Pages

CAMPAIGN
Starts at any time.
CAMPAIGNS
Program 1- 200,000 Impressions One-month campaign
Program 2 - 400,000 Impressions
Program 3 - 1 Million Impressions LTA MEMBER RATE
Program 4 - 1.5 Million Impressions Program 1 $1,150

Program 2 $2,300
TARGETING
Targeting and Audience determined by participant. Program 3 $5,500
Program 4 $8,600
REPORTING
Delivered at the end of the campaign. SPACE & MATERIALS DEADLINES
One month before start date
AD SPECS
300X250
728X90
300x600
320x50

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify program and company name in the subject line.

Ad Representative
Meredith Dillon • Meredith.Dillon@chron.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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