Page 76 - LTAmarketingplan20222023flipbook

Madden’s Remarketing Display Campaign

Individual Buy

By using a remarketing and lookalike audience for a Google Display Ad Campaign,
you can use the power of the Louisiana Travel Association brand to help increase site
traffic and further encourage visitors to consider a Louisiana vacation.

By implementing a remarketing tag on the partner’s website and utilizing the
LouisianaTravel.com existing tag, we’re able to direct remarketing ads to previous visitors from both sites, encouraging them to further
consider your destination.

Additionally, we’ll target a lookalike audience with similar characteristics and behaviors to those in the tagged remarketing group. These
visitors are already interested in taking a trip to Louisiana, making them a valuable audience.

Remarketing to your site audience brings the visitors back to the partner’s site to dive deeper and get one step closer to booking a trip
to Louisiana.

CAMPAIGN

PROGRAMS Starts at any time between
Bronze - 1-month campaign January 2022- June 2023
400,000 Impressions
LTA MEMBER RATE
Silver - 2-month campaign Bronze $3,600
735,000 Impressions Silver $5,000

Gold $8,500
Gold - 3-month campaign
1.52M Impressions
SPACE & MATERIALS DEADLINES
AD SPECS One month before start date
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must
specify program and company name in the subject line.

Ad Representative
Danah Heye • dheye@maddenmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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