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Texas Monthly Digital Campaign

Individual Buy

Since 1973, Texas Monthly has been the indispensable authority on
being Texan, reaching millions each month across print, digital, and
live events. Audiences in Texas and beyond trust the magazine for
coverage and perspective that only Texas Monthly can provide. With
an impressive total audience of 20.2 million people, Texas Monthly
utilizes cross-platform brand extensions that provide readers with
more of what they want: amazing stories, videos, podcasts, live
experiences, and the hard-to-capture feeling of being Texan—a feeling
only Texas Monthly can provide.

Texas is the number one feeder market into Louisiana. A large number of out-of-state visitors to Louisiana
come from Texas, and almost one-quarter million Texas Monthly readers have visited Louisiana/Mississippi in
the past year.
CAMPAIGN
Starts any time
CAMPAIGNS
Program 1 - Sponsored Content Package LTA MEMBER RATE
• Article of 500-750 words, 10-20 photos and/or a video featured on TexasMonthly.com Program 1 $4,800
(Assets provided by your brand)
• 100% SOV roadblocked ads surrounding content Program 2 $5,000
• 150,000 Promo ROS impressions to run outside of Sponsored Content Page Program 3 $4,800
• Added value: One (1) Traveling Texan Trip Planner listing promoting your Program 4 $1,600
sponsored content
Program 5 $2,300
Program 2 - Travel & Outdoors Vertical Sponsorship Program 6 $3,050
• 25% share-of-voice on the Travel & Outdoors landing page for 30 days
• 150,000 ROS ads targeting travel enthusiasts SPACE & MATERIALS DEADLINES
• One (1) boosted Facebook ad targeted to our travel audience
Three weeks before start date
Program 3 - Exclusive Travel Newsletter
• 100% SOV of one (1) Exclusive Travel Newsletter
• 560x660 JPEG, 10-word subject, click thru URL
• 37,000+ recipients AD SPECS
Contact
Program 4 - Digital Campaign marketing@louisianatravelassociation.org
• Traveling Texan: 37,000 recipients
• ROS banner ads: 50,000 impressions MEDIA/DELIVERY
• Total Impressions: 87,000 Email ad materials to
marketing@louisianatravelassociation.org,
Program 5 - Digital Campaign emails must specify program and
• Traveling Texan: 37,000 recipients
• ROS banner ads: 100,000 impressions company name in the subject line.
• Total Impressions: 137,000
Ad Representative
Program 6 - Digital Campaign Lorna Jennische • ljennische@texasmonthly.com
• Traveling Texan: 37,000 recipients
• ROS banner ads: 150,000 impressions
• Total Impressions: 187,000

Contract or Insertion Order and Ad Materials are sent directly to LTA
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