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Group Travel Leader Digital Packages

Individual Buy

For more than 30 years, The Group Travel Leader magazine has provided tour operators and travel planners with
compelling stories about group friendly destinations throughout the United States. Several issues each year include a
focus on Louisiana destinations and attractions.
We offer digital advertising opportunities in our twice monthly e-newsletter, Group Travel Minute and on our website,
www.grouptravelleader.com.
Stats:
• Group Travel Minute is sent to over 16,000 leisure group travel planners with an average open rate of 12%.
• Average unique monthly visitors to grouptravelleader.com is 5,400.
REPORTING
Delivered at end of campaign. CAMPAIGN
Package 1: Starts at any time
• Three-month web banner ad (250 x 250 pixels) on www.grouptravelleader.com
• Two E-Newsletter Banner ads (300 x 250 pixels) in Group Travel Minute that
is sent to over 16,000 online readers twice a month. LTA MEMBER RATE
• One Sponsored Article to run in our E-newsletter, Group Travel Minute and on Package 1 $2,400
our website as a Travel Stories feature. Includes 500 words of copy and four photos. Package 2 $4,200
• Two Facebook posts with content and photos to be provided by you.
• Two Twitter posts with content and photos to be provided by you. Package 3 $6,500
• Two Instagram posts – you will need to provide the photo, content and photo credit.
MEETING PLANNING DIGITAL
Package 2: SPACE & MATERIALS DEADLINES
• Dedicated e-Blast sent to over 16,000 online readers in the month of choice. Space and materials by the 1st of the
• Three-month web banner ad (250 x 250 pixels) on www.grouptravelleader.com
• Three-month web banner ad (250 x 250 pixels) on www.selecttraveler.com month prior
• Three-month web banner ad (250 x 250 pixels) on www.goingonfaith.com
• Two E-Newsletter Banner ads (300 x 250 pixels) in Group Travel Minute that is sent to over 16,000 online readers twice a month.
• One Sponsored Article to run in our E-newsletter, Group Travel Minute and on our website as a Travel Stories feature. Includes 500 words of
copy and four photos.
• One Sponsored Article to run in our E-newsletter, Faith Travel Minute and on our website as a Travel Stories feature. Includes 500 words of copy
and four photos.
• One Sponsored Article to run in our E-newsletter, Select Traveler Minute and on our website as a Travel Stories feature. Includes 500 words of
copy and four photos.
• Two Facebook posts with content and photos to be provided by you.
• Two Twitter posts with content and photos to be provided by you. Ad Representative
• Two Instagram posts – you will need to provide the photo, content and photo credit. Kelly Tyner • Kelly@grouptravelleader.com

Package 3:
• Dedicated e-Blast sent to over 16,000 online readers in the month of choice.
• Six-month web banner ad (250 x 250 pixels) on www.grouptravelleader.com
• Six-month web banner ad (250 x 250 pixels) on www.selecttraveler.com
• Six-month web banner ad (250 x 250 pixels) on www.goingonfaith.com
• Two E-Newsletter Banner ads (300 x 250 pixels) in Group Travel Minute that is sent to over 16,000 online readers twice a month.
• One E-Newsletter Banner ad (300 x 250 pixels) in Select Traveler Minute that is sent to over 16,000 online readers twice a month.
• One E-Newsletter Banner ad (300 x 250 pixels) in Faith Travel Minute that is sent to over 16,000 online readers twice a month.
• One Sponsored Article to run in our E-newsletter, Group Travel Minute and on our website as a Travel Stories feature. Includes 500 words of
copy and four photos.
• One Sponsored Article to run in our E-newsletter, Faith Travel Minute and on our website as a Travel Stories feature. Includes 500 words of copy
and four photos.
• One Sponsored Article to run in our E-newsletter, Select Traveler Minute and on our website as a Travel Stories feature. Includes 500 words of
copy and four photos.
• Two E-Newsletter Banner ads (300 x 250 pixels) in Group Travel Minute that is sent to over 16,000 online readers twice a month.
• Two Sponsored Articles to run in our E-newsletter, Group Travel Minute and on our website as a Travel Stories feature. Includes 500 words of
copy and four photos.
• Two Facebook posts with content and photos to be provided by you.
• Two Twitter posts with content and photos to be provided by you. AD SPECS
• Two Instagram posts – you will need to provide the photo, content and photo credit. Contact marketing@louisianatravelassociation.org
Contract or Insertion Order and Ad Materials are sent directly to LTA
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