Page 15 - Membership Guide

COLORADO’S CREDIT UNIONS
R E P O R T B Y M A R V I N U M H O L T Z
Colorado’s Largest Credit Unions:Where rhetoric meets
reality and why credit unions must relinquish their unmerited
perquisites and prerogatives

P R O D U C E D I N P A R T N E R S H I P

EXECUTIVE SUMMARY Despite statutes supposedly restricting
Large multi-branch, full-service Colorado these credit unions to members who are in
credit unions have grown to be mainstream their field of membership (FOM), they are
federally nsured depository nstitutions essentially available to anybody in the state,
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that are ndistinguishable from commercial regardless of where they work or how much
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banks either by the products they provide, money they make.
or by whom they serve. Aside from their
tax-subsidized operations and separate KEY HIGHLIGHTS
regulatory treatment, bank-like credit unions
are a significant competitive force n the Colorado credit unions don’t want
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Colorado financial services marketplace. customers that share a common bond; they
want your customers. All of them.
Unlike some credit unions, which remain
committed to the traditional model of •Nearly every Colorado citizen is eligible
serving a specific class of members to join one or more of Colorado’s 86 credit
(customers), Colorado’s largest credit unions unions headquartered in the state – and
no longer focus on employees of a particular many for out-of-state institutions

business, industry sector, or income level. •Colorado-headquartered credit unions’

CBA STAFF
DON CHILDEARS don@coloradobankers.org
President/CEO

JENIFER WALLER jenifer@coloradobankers.org
Senior Vice President

AMANDA AVERCH averch@coloradobankers.org
Director of Communication
MIKE BINTNER mike@coloradobankers.org
Director of Membership

LINDSAY MUNIZ lindsay@coloradobankers.org
Executive Assistant