Page 18 - BOD 4-20-17

CBA Board of Directors, CBA office, Thursday, April 20, 2:00pm-4:00pm Page 18.

Information
455 in April 2016 to 736 in March 2017
Between January and December 2016, CBA’s
tweets made more than 46,000 impressions. Our
So far in 2017, CBA’s tweets have made 14,988 followers
impressions. increased
Twitter impressions are the delivery of a post or by 281!
tweet to an account’s Twitter stream.

E-mail open rates
25 percent is the gold standard
25
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CBA Civic associations Other NPs

CBA is quoted or mentioned in the media on a weekly basis. Visit
the cloud to learn what we’re talking about most.

In 2017:
• Launched e-mail distribution of
Colorado Banker, increasing reach by
310 percent!
• Dozens of articles submitted by
members – *values beginning at $583
▪ (Editorial is third-party opinion, so
the impact is considered three times that
of a paid advertisement. )
• Dozens of topics covered to
provide additional insight on issues of
importance to the industry
• Read by more than 300 banks and
individuals in hard copy

Website statistics:
Average of 1297 visits per month who:
Viewed an average of 3,641 pages
Viewed an average of 2.3 pages per visit

Colorado Bankers Association 140 East 19th Avenue, Suite 400, Denver, Colorado 80203
Phone: 303.825.1575, Fax:303.825.1585, www.ColoradoBankers.org, www.SmallBizLending.org, www.FinancialInfo.org
Creating a stronger economy and helping Coloradans realize dreams by building better banks.