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Q1 Overall Performance

How did Bulldog stack up?

Q1 proved to be a quarter of newsworthy accomplishments and continued growth
as we continue to raise the bar in every category. In January, PinPoint’s team North
set a new office record with 118 installs in a single month. Kim Skelton, Mentor in
our Realtor division, tied Lisa Beeching’s long-standing record of 14 sales in a single
week. Bulldog as a whole experienced explosive growth having significantly sur-
passed 2020 and 2019 performances. In Q1, Bulldog protected 2,117 families. This
reflects a 14% increase over Q1 2020 (1,863) and an impressive 112% increase from
Q1 2019 (1,001). Breaking this down to reflect monthly growth, in January Bulldog
protected 798 families which represents a 29% increase from 2020 (619) and a
118% increase from 2019 (366). In February, Bulldog protected 596 families which
represents a slight 9% decrease from 2020 (657) but an incredible 139% increase
from 2019 (249). In March, Bulldog protected 723 families which represents a 23%
increase from 2020 (587) and a 87% increase from 2019 (386).

2020 ADT Awards Bulldog Babies ADT + Sonos Speakers

We are thrilled to announce Bulldog Congratulations to Brandon Syph & Sonos smart speakers now seamlessly
was the recipient of 4 ADT Authorized Eric Ruck on their beautiful new babies. integrate with the ADT Control app, which
Dealer awards for our 2020 performance. Brandon, Houston’s Installation Manager, should be “music” to your ears. Customers
1) ADT Super League, based on funded welcomed TWINS Yasiayah & Zachariyah will be able control their Sonos speakers
systems; 2) Highest RPU, winner of 500+ Syph and Eric, an Account Manager on directly from the ADT Control app. They
unit bracket; 3) Top 10 Dealer, #3 overall; our Realtor team, welcomed his second can even make the Sonos speakers part
4)Circle of Champions, overall production. child, Ethan Ryland Ruck. We’re happy of their smart home Scenes. For example,
Congratulations to the Bulldog family to report both Mom’s and all 3 babies they can add ‘turn on music’ to their geo-
on these amazing accomplishment. Y’all are healthy and doing GREAT. Join us in fencing settings to further personalize
should be proud- YOU helped us get here. welcoming them to the Bulldog family! their experience upon arriving home.

4.6 Customer Rating

Customer-centricity proves effective

In Q1, Bulldog averaged a 4.63 customer rating which is a true testiment
to the hard work and dedication of our employees across sales and install
to our customer service team. We surpassed our review request response
rate goal of 10% ending the quarter with 14% customer response. To give
a glimpse into customer sentiment, here’s a list of the highest volume
keywords from our Q1 reviews. 1) Knowledgable & Information- 61x; 2)
Professional- 56x; 3) Friendly & Polite- 53x; 4) Answering Questions- 48x, 5)
Customer Service- 43x. This data proves that our customer-centric strategy
works. By taking a personalized, educative approach with a transparent
process backed by a world class training program, our customers not only
trust us, but truly feel like part of the Bulldog family.

Q1 2021 CUSTOMER RATINGS
Overall, 265 customers rated our services with an average rating of 4.63.

www.bulldogsecurityservice.com