Page 2 - Business-7
P. 2

Introduction
                                                                         Introduction







                          “You can have brilliant ideas, but if you can’t get them across,
                          your ideas won’t get you anywhere.”
                                                              - Lee Iacocca



                                 English  has  emerged  as  the  lingua  franca  in  this  age

                          of globalization. Communication is necessary not only for the
                          smooth operation of a business enterprise but also for the success
                          and growth of individual executives and professionals. Proficiency
                          in English is a mandatory requirement for any professional work-
                          ing in an international business environment. Inability to com-
                          municate in English may serve as an obstacle to an individual’s
                          professional and personal advancement.





                                 Thus, this volume presents business conversations that
                          are appropriate for intermediate level students. Contents include
                          conversations about traveling, asking for directions, making tele-
                          phone calls, keeping in touch, and circumstances at work. More
                          importantly, each topic contains discussions that will develop the
                          students’ articulateness. Their creativity and reasoning ability will
                          definitely be put to the test.
   1   2   3   4   5   6   7