Page 2 - Business-1

Introduction
Introduction

“You can have brilliant ideas, but if you can’t get them across,
your ideas won’t get you anywhere.”
- Lee Iacocca

English has emerged as the lingua franca in this age

of globalization. Communication is necessary not only for the
smooth operation of a business enterprise but also for the success
and growth of individual executives and professionals. Proficiency
in English is a mandatory requirement for any professional work-
ing in an international business environment. Inability to com-
municate in English may serve as an obstacle to an individual’s
professional and personal advancement.

Thus, this volume presents business conversations that
are appropriate for intermediate level students. Contents include
conversations about traveling, asking for directions, making tele-
phone calls, keeping in touch, and circumstances at work. More
importantly, each topic contains discussions that will develop the
students’ articulateness. Their creativity and reasoning ability will
definitely be put to the test.