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1. You are an aspiring entrepreneur. You would like to venture in a food chain
business; however, you are thinking of the pros and con of such business.
Your colleague is offering her a franchise of a fast selling restaurant.

Sample answer:
I really want to have my own business. My passion is food preparation. Every time I dine in
a food chain or restaurant, I feel that there are some things to improve. I know I can manage
a business differently, but it is too competitive to start a business nowadays. If only a market
is established, then it would be easier to manage. My friend told me not to worry. She would
help me start establishing my own food business. She said that I could start a business on a
strategic area by getting a franchise. The franchise fee will include everything in order to oper-
ate. I would not have to worry on capturing a market because the store is patronized by many
consumers. I just have to manage it with my wonderful ideas and strategies. Of course, trials
and challenges are expected; however, good analysis is recommended for effective planning
and managing. I may use the SWOT analysis in identifying capabilities of my business and in
strengthening each strategy.

2. You had just graduated from college. Instead of having a graduation par-
ty, you want to treat your best friend, Ashley. Ashley suggested dining at a
newly established food chain.

Sample answer:
Thank God, college days are over! It has been four years of hard work. Let us celebrate. How-
ever, I would prefer not to have a graduation party. I just want to dine out with you. Let us try
some featured meals in our favorite food chain. I want to have Spicy chicken sandwich and a
sundae. I want to have a simple, but yummy snack. What do you think about the idea? I am
glad you appreciate it. It is nice to be detached from our schoolmates for a while. You can have
a refreshing snack. I know you enjoy having Espresso. Let us have it with a healthy snack. This
girl’s day out reminds me of our teenage days. Remember, when we kept on trying different
food chains because we wanted to compare their services. We are fond of criticism. Anyway,
criticism may be either positive or negative. I think there is nothing wrong about that. What
are we waiting for? Let us have a walk downtown, and try doing the same thing. We will see if
there are changes in our food preferences and opinions.

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